From functional to engaging, DeSales University’s website redesign elevated its digital presence into a dynamic, student-centered experience. Like many institutions, DeSales sought a complete website redesign that showcased its mission and engaged prospective students. Beacon embraced the challenge and worked to restructure the information architecture, consolidate content, and streamline navigation.
Visual storytelling was also a priority. Beacon created content designs that included impact images, animations, and meaningful design elements drawn from the DeSales brand. The candle flame from the university’s logo now carries users through the site, symbolizing the light that guides students on their academic and spiritual journey.
The result is a cohesive website that reflects DeSales University’s campus spirit and gives prospective students a true sense of its community.
Private University
Priorities
Revamped information architecture, consolidated content, streamlined navigation
Platforms Used
Cascade
Navigation to key program information became much more intuitive after Beacon reorganized and restructured the information architecture of DeSales’s original content. Now, the website guides visitors naturally through academic offerings, admissions requirements, and the broader student journey.
Striving to meet DeSales's goals and budget, Beacon designed an ‘Information For’ tab that directs users to relevant content, providing a sense of personalization without a full-scale custom build. With a mobile-first approach, the navigation keeps key callouts prominent on desktop while collapsing seamlessly for an intuitive mobile experience.
From the guiding flame that leads prospective students through the site to the integration of DeSales’s logo on buttons, Beacon delivered creative content designs that were crafted with care. New animations, such as a counter to highlight national and regional rankings, and student testimonial videos offer a glimpse into DeSales’s vibrant campus.
Enhanced visual elements, including impact images, engaging videos, and animated counters, to create a unique and visually appealing experience for stakeholders.
