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Redesign Strategy for Higher Education

Finding a partner with “Brains, Beauty and Brawn” is rare.  You have found one with Beacon, where Strategy, Marketing and Web Technology are carefully interwoven into our solutions.  Taking the time to define your goals and plan will produce better results, particularly when you base the strategy on user experience and data.  Creative design, custom development and technical choices will flow much easier as well.  Beacon brings it all together under one roof.

The Brains

Strategy Phase

To fully understand what your audiences want, we do a lot of heavy lifting during the Strategy Phase. This involves new data collection as well as analyzing your existing data to come to data-driven recommendations on site features and design. Tools employed during the strategy phase include:
Focus groups
User surveys
Online video recordings
Competitor site reviews
Heat maps
Google Analytics data
Site search data
SEO audit
Keyword research

The Beauty

Design Phase

Our creative design team taps their experience, creative juices, and findings during the Strategy Phase to custom-design your graphics and messaging with multiple devices and audiences in mind. The cornerstones of the Design Phase include:
Marketing & branding review
Creative design
Final site hierarchy diagram
Web style guide
Functional requirements document

The brawn

Development Phase

The strength and endurance of your website rests squarely on the infrastructure that it is built on. Our Development and Hosting Teams engage Industry experts, proven processes, and best-in-class software to deliver, drive and support your strategy with quality. Our Development Phase usually includes:

HTML development
Cascade CMS development
Google Analytics & SEO verification

Browser& user acceptance testing
Implementation plan
Launch support & consulting

Content inventory/integration
Technical documentation
Content owner training

Planning a Redesign?
Here are some tools to get you started.


Beacon knows how difficult Higher Ed RFP writing can be. That's why we put together THE definitive guide on writing the perfect RFP. 


Our FREE higher education website audit uncovers issues plaguing your site so you know where to focus your efforts during a redesign or refresh.


Ready For a Redesign?

Send Beacon Your RFP!
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