Your college or university website is a crucial marketing tool. The design must promote your competitive advantages, be true to your mission, and maintain brand integrity. As specialists in higher education web design, Beacon speaks your language.

  • Increase Enrollment and Retention
  • Emphasize Degrees & Programs
  • Support Fundraising Initiatives
  • Responsive and Mobile-first Design
  • Comply with ADA & Accessibility Standards
  • Easy Maintenance
  • Intuitive Main Navigation
  • Deliver Great Site Search Results
  • SEO Friendly
  • Google Analytics Integrations

The Brains

Strategy Phase

To fully understand what your audiences want, we do a lot of heavy lifting during the Strategy Phase. This involves new data collection as well as analyzing your existing data to come to data-driven recommendations on site features and design. Tools employed during the strategy phase include:

  • Focus groups
  • User surveys
  • Online video recordings
  • Competitor site reviews
  • Heat maps
  • Google Analytics data
  • Site search data
  • SEO audit
  • Keyword research

The Beauty

Design Phase

Our creative design team taps their experience, creative juices, and findings during the Strategy Phase to custom-design your graphics and messaging with multiple devices and audiences in mind. The cornerstones of the Design Phase include:

  • Marketing & branding review
  • Creative design
  • Wireframes
  • Final site hierarchy diagram
  • Web style guide
  • Functional requirements document

The Brawn

Development Phase

The strength and endurance of your website rests squarely on the infrastructure that it is built on. Our Development and Hosting Teams engage Industry experts, proven processes, and best-in-class software to deliver, drive and support your strategy with quality. Our Development Phase usually includes:

  • HTML development
  • Cascade CMS development
  • Google Analytics & SEO verification
  • Browser & user acceptance testing
  • Implementation plan
  • Launch support & consulting
  • Content inventory/integration
  • Technical documentation
  • Content owner training

Like to Move Forward?

Request your free audit today!

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