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Digital Marketing for Higher Ed

Want to attract more students and improve engagement? Almost all Higher Ed websites focus on showcasing their campus, promoting the college experience, and providing lots of information. However, the good ones also focus their energy on reaching the right students, growing qualified traffic, and engaging visitors.


We use SEO, PPC, and Google Analytics to reach your goals.

Reach More Students
When students demonstrate serious interest by visiting the Admissions section of your website, keep your brand in front of them after they leave. Remarket to them through display ads in other digital channels (YouTube, CNN, etc) and make sure you take advantage of low-cost branded paid search ads.

Engage Students Better
There is a river of data flowing under your website. Upgrade Google Analytics so your institution can make data-driven decisions to more effectively engage students and increase enrollment. 

Apply SEO Best Practices
Use the most current SEO tactics to deliver better site search results and rank higher in the search engines. Attract and retain more students at a national level or in specific geographic area by delivering a better user experience and having better targeting.

Drive More Applications
Increasing your school’s visibility through SEO, remarketing, and branded paid search will drive more prospective students to your website and consequently, more applications.

We're experts at Google Analytics for Higher Ed.

Beacon is one of the longest-standing Google Analytics Certified Partners in the country. This means that Google has given us the stamp of approval. And with 350+ Analytics installs under our belts, we've seen, analyzed, and fixed almost everything.

Let us setup your GA so that it works for your school's unique needs.

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Innovative Team

As adjunct professors at the Wake Forest School of Business, we teach a master's course in digital analytics to student pursuing their Master of Science in Business Analytics. By teaching the importance of digital data to students of today, we're strengthening the business leaders of tomorrow.
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Adwords Approved

We have consistently maintained our Google AdWords Partner status year-after-year by:

  • Consistently delivering superb performance
  • Maintaining healthy spend levels, and
  • Passing required yearly certification exams
Our team of PPC experts are also well versed in managing campaigns with grant money and institutional funds spread across multiple stakeholders.
Experience how much better your marketing could be.

Ready For a Redesign?

Send Beacon Your RFP!
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