Our Approach

Rest easy. We’ve seen all kinds of websites, heard all kinds of ideas, and worked with all kinds of brands. We listen well in order to clearly understand your needs before entering into costly development. Your projects run smoother, quality is higher, and cost is minimized with our approach to website redesign.

Finding a partner with Brains, Beauty and Brawn is rare. But, you have found one in Beacon, where creative design, powerful web technology and smarter marketing are carefully interwoven into our web solutions. With over 20 years of experience in creating on-brand websites and multi-channel marketing solutions, count on our experts to deliver the exact website presence and features you desire.

Brains, Beauty, and Brawn chart


To fully understand what your audiences want and need, we do a lot of heavy lifting during the Strategy Phase. We listen to the data. We listen to your audiences. We identify strengths to carry forward and weaknesses to overcome. We collaborate with your team to craft an on-brand strategy that will meet your goals. We plan for success.

We listen to your audience

Qualitative Analysis

  • Focus Group Sessions
  • Audience Surveys
  • Online User Recordings

Quantitative Analysis

  • Audience Engagement
  • Site Search & Key Phrase Analytics
  • Device Utilization
  • Navigation & Content
  • Heat Mapping

We breathe best practices

User experience and technology analysis

  • Website Architecture
  • Website UX & Content
  • SEO Audit
  • Google Analytics Audit
  • Accessibility Audit

We embrace your brand

Creative Design and Marketing Analysis

  • Brand Identity & Guidelines (personality, unique value proposition)
  • Collateral & Messaging (slogans, taglines, flavor)
  • Campus Amenities
  • 2-Year Marketing Plan (fit with overarching strategy)
  • Competitor Sites (likes/dislikes)
  • Visitor Scenarios

We grasp the vision

Strategic Plan

  • Findings & Recommendations
  • Creative Design Strategy
  • Content Strategy
  • User Experience Strategy
  • Technical Strategy
  • SEO & Analytics Strategy


We understand that your website is the centerpiece of your college or university’s overall marketing strategy. So it’s important to get it right. But, there are a lot of key ingredients baked into a successful redesign. It must be on-brand and engaging. It must be friendly to devices, browsers and search engines. It must be intuitive for visitors and easy for you to update. It must meet accessibility guidelines. The recipe for success depends on stirring everything carefully.

We lay a firm foundation

Strategy and Functionality

  • Information Architecture (site & content map)
  • General Template Design (framework for design)
  • Functional Requirements (how features will work)
  • Content Design (effective message delivery)

We showcase your brand

Creative Design

  • Design & Review Cycles (collaborative results)
  • Desktop & Mobile Design (device-tailored)
  • Home Page Graphical Mockups (unique & creative)
  • Landing Page Graphical Mockups (consistent flavor)


You’ve invested significant time (and money) to develop a data-driven strategy and a cool new design that will engage visitors. Now it’s time to bring your vision to life. Time to make it happen!

The strength and endurance of your website rest squarely on the infrastructure that it’s built on. The wrong approach here can result in soaring costs and poor quality. No worries. This is where 20 years of experience pays big dividends. Our accomplished development team drives your project to the finish line with expertise, proven processes, best-inclass software and incredible passion to do things right.

We bring your design to life

Web Development

  • HTML Development
  • CMS Development
  • Content Buildout, Migration & Integration

We finish strong

Ready for launch

  • Website Launch Support & Consulting
  • CMS User Training for Content Owners
  • Technical Documentation
  • 120-Day Post-Launch Review

We test like crazy


  • Browser/Device Testing
  • Accessibility Testing
  • Functional Testing
  • Acceptance Testing
  • Google Analytics Integrity Validation
  • SEO Integrity Validation