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Paid Search Management, Get More for Your Dollar

As certified Google Advertising Professionals for 15+ years, our PPC management solutions deliver lead generating paid search campaigns that target your customers among the millions of internet search engine users. Our pay-per-click management programs include defining performance goals, keyword analysis, quality score management, ad copy & creative, bid management, conversion optimization, analytics & tracking, technical integration, monthly reporting, and ongoing consultation.

We stay on top of the latest features and products in paid search, including but not limited to Google Adwords, Bing Ads, paid social platforms such as Facebook and Twitter, and dynamic remarketing with Criteo & AdRoll. As new products roll out, we’ll keep you advised of any that can help maximize your return on investment. Beacon helps manage over $3 million dollars a year for our clients across multiple paid platforms. With such a dedication to excellence, it's not hard to see why the average advertiser gets $2 for every $1 spent on PPC and Beacon’s clients get $5 for every $1. 

GOOGLE ADWORDS MANAGEMENT

Customers use Google to research, price shop, purchase, and interact with your competitors when they need your products and services. Good AdWords campaign strategy involves evaluating results, making changes, and constant testing.

bing ads MANAGEMENT

Sure, Google has 78% of the market share, but don't leave out the other 20% that use Bing. We often see that Bing Ads campaigns outperform Adwords in terms of conversion rate and site engagement. 

Remarketing and display

Remarketing allows you to reach people who've already expressed interest in your brand or website. If someone views a particular product or abandons their shopping cart, you can continue to market to them even after they leave your site.

WE'VE GOT CLASS

Our digital marketing team was chosen to teach a course on Digital Analytics at Wake Forest University, a required course that is a part of the Master of Science in Business Analytics program.

While the class primarily focused on the ins-and-outs of Google Analytics, there was also a heavy focus on analyzing data at the channel level, including pay per click and organic traffic sources. Students had a chance to view and analyze data for Beacon's clients. 

Wake Forest University
Google Adwords Certified Partner

GOOGLE ADWORDS CERTIFIED PARTNER

Your budget is in good hands with Beacon. As a Google Adwords Partner, we're continually optimizing our ad campaigns and implementing the latest and greatest features as Google releases them. As a Partner, our team has passed exams and certifications to demonstrate their AdWords skills and expertise. Our partner status also gets us the inside tips before the public, which means we can hit the ground running when a new campaign type or feature launches.

Get a FREE PPC Audit.

Discover the opportunities your current vendor is missing by having one of our PPC consultants run a comprehensive audit on your paid search campaigns. We'll inspect:

Account Configuration
Data Accuracy
Google Analytics Sync
Budgeting
Device Targeting
Location Targeting


And a lot more!

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