Google Analytics

Partners That Truly Leverage Data

Using data to reach your business goals

Our approach to Google Analytics strategy begins by purposefully architecting your website's tracking to accurately capture all necessary data points. To minimize the need for ongoing web development support, we leverage Google Tag Manager for all new and updated tracking build-outs. The result is an efficient, centralized tracking setup making critical data available for important business decisions. This provides you with clean, reliable reporting that will help improve your sales and marketing efforts.

Three important data categories that we help clients define and leverage within Google Analytics include:

  • Audience Characteristics - Device usage, location, marketing channels, and audience segmentation pathing
  • Content Interactions - Pages viewed, site search usage, feature interactions, and asset downloads
  • Goal Conversions - Purchases, lead generation, return on ad spend, return on investment, and lifetime value

And as one of a select few Google Analytics Certified Partners (GACP) in North America, our clients benefit significantly from the close, active partner network. Our team stays on top of the latest Google feature offerings, leveraging each so that you get more and better data you can use to make your business decisions.  


Request your free audit today!

After the completion of your audit, you can expect:

  • A full report that covers all of your hits and misses.
  • The opportunity to review your audit results with one of our strategists.
  • Actionable feedback to help you fix problems and get better results.

Beacon
164 Thatcher Road, Greensboro, NC 27409
Map and Directions

Sales & Marketing
336.232.5687

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Beacon
164 Thatcher Road, Greensboro, NC 27409
Map and Directions

Sales & Marketing
336.232.5687