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Data-Driven Digital Marketing

At Beacon, we believe a comprehensive, data-driven approach to your digital marketing strategy is essential. It starts with a well thought out strategy including SEO, PPC (Paid Search), and email marketing, while Google Analytics collects the data for smarter marketing. You provide the goals and budget, we'll provide the digital marketing strategy. 

If you need to know where you stand, we recommend starting with a FREE Audit. One of our strategists will evaluate and provide feedback on your current digital strategy. This is typically followed by a deeper assessment to more fully understand user behavior, strengths, weaknesses, and areas of opportunity.

Google Analytics

GA icon
Drive strategy that works.

Confirm data accuracy. Gain valuable insights. Get tracking recommendations. Make your business more profitable.

PPC

Google Analytics
Discover missed opportunities.

The average advertiser gets $2 for every $1 spent on PPC. Beacon delivers $5 for every $1. 

SEO

Search Engine Optimization
Capture more market share.

Google changes its algorithm 400+ times a year. Does your site follow Google’s current best practices? 
Never.
Stop.
Optimizing.

Digital Marketing is a continuous process. We work with our clients to develop a strategic marketing plan and once implemented, we continually repeat the process – assessing results, tuning the plan, and re-executing accordingly.


With this process, you will see increasing improvement in ROI and engagement as the strategy hones in on visitor behavior and intent.

WE'VE GOT CLASS

Our digital marketing team was chosen to teach a course on Digital Analytics at Wake Forest University, a required course that is a part of the Master of Science in Business Analytics program.

While the class primarily focused on the ins-and-outs of Google Analytics, there was also a heavy focus on analyzing data at the channel level. We wanted to make sure the students had real-world experience upon completion of the course, so we gave them hands-on experience analyzing live organic and paid traffic sources, then presenting findings to our clients.

Wake Forest University

google partnerships

As a Google Analytics Certified Partner since 2007, we've got thousands of installations, custom configurations, and upgrades under our belt. We take 'partner' literally, getting to know your business in and out to help you make the best decisions for your organization.
GACP Badge
In addition to Google Analytics Certification, we also maintain partner status for the Google Adwords platform. We manage remarketing, display, dynamic search, product listing ads, and many other ad campaigns to help our client achieve a 5:1 return on ad spend (compared to the global average of 2:1).
Google Adwords Partner

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