Know Your Story

GAFUSION™ takes Google Analytics to the next level by allowing marketers to quantify how online marketing impacts offline conversions like in-store sales, college admissions applications, college enrollment, or call center transactions. It has been impossible to measure the impact of online activity to offline (in store) sales... until now. If you depend on data to drive your business decisions, GAFUSION is a game-changer.

Approved by Google and with a patent pending, it is the only subscription-based product that centralizes ALL your transactions (online, in-store, call center) under Google Analytics and can connect offline sales transactions to online marketing efforts. It accomplishes this through its proprietary collection and matching software.

Google Analytics data.
Lead-time to purchase (in-store) after website interaction (attributed to specific marketing channels)
Man and woman working together on laptop.
Customer value in terms of amount purchased since registration, first purchase, enrollment, and customer migration trends and drivers from offline to online purchasing.
Students working in computer lab.
Geographical trends and drivers as well as wish-list utilization in driving online and offline sales.

How Does GAFUSION Work?

GAFUSION enables you to evaluate offline transactions and user activity in Google Analytics just like online transactions. Through unique GA profiles, you can view (1) online transactions only, (2) offline transactions only, or (3) both online and offline transactions combined.

It's easy to get plugged in too. Just install the GAF Tracker on your website and transmit transaction files on a regular basis (daily or weekly) using our simple XML file layout. That’s it! Our GAFUSION software will automatically accept and process your transactions, match them with online activity (where possible), build and upload these extended transactions into Google Analytics.


GAFUSION pricing is determined based on the volume of offline transactions processed each month. Clients are mapped to one of eight pricing tiers based on the volume during the 30-day trial period. Monthly fees start at $500 and are fixed for 12 months unless the actual transaction volume consistently maps to a different tier for 3 consecutive months.

No long term commitments. No penalties. If GAFUSION does not meet your expectations, simply notify us in writing (email is fine) and GAFUSION™ services will be disconnected within 5-7 days.

SPECIAL OFFER: Try GAFUSION for 30 days without any cost to you (absolutely no strings!). You can be up-and-running in as little as a week.

If you’ve still got more questions than answers, contact the Beacon team and tell us your story as best you can. We’ve got the know-how and products that add perspective to your online journey, adding clarity and giving direction in pursuit of your digital goals.

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