windriver properties aerial view

Project Goals

An ongoing digital marketing partnership delivers increased traffic and qualified audiences

To ensure their site was getting the quantity and quality of traffic it needed to drive leases, the managers of WindRiver, a gated lakefront and golf community in East Tennessee, sought out effective digital marketing that would let them connect with qualified potential renters. That meant implementing a comprehensive and strategic digital marketing strategy utilizing search engine optimization (SEO) best practices and paid advertising.

Beacon was uniquely suited to deliver on those digital marketing needs. Our digital marketing team put the full weight of their expertise to work on ensuring that WindRiver's site comes to the attention of the most motivated customers. Utilizing paid-per-click ad campaigns, paid social media (Facebook and Instagram), SEO content writing, and detailed monthly analytics and reporting, Beacon markedly increased traffic to WindRiver's site, boosting leases in the process.

Outcomes Achieved

  • Wrote original content and purposeful calls to action (CTAs) to drive users to tour and lease WindRiver properties.
  • Utilized SEO analysis and content to drive more organic traffic to the site.
  • Carefully managed paid-per-click and paid social (Facebook and Instagram) campaigns to draw in targeted and qualified users.
  • Continued monthly analysis of traffic and conversions plus updates and tweaks as necessary ensure that the site continues to deliver effectively for WindRiver's management team.

Services: Content | Google Analytics | SEO | Paid Advertising

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