Truliant Federal Credit Union

Project Goals

Digital Marketing Services and Site Health Checks Support Internal Marketing Efforts

Since 2018, Beacon has been providing key digital marketing support to Truliant's in-house team. Focusing on search engine optimization (SEO) and Google Analytics (GA), Beacons' work has allowed Truliant to hone it's web advertising efforts and more effectively connect with their audience, leading to real action and improved business performance.

Beacon's best-in-class digital marketing services have made us a trusted partner to Truliant, and the relationship continues to evolve and create new projects and initiatives.

Outcomes Achieved 

• Recurring SEO Health Checks and monthly reporting leads to stronger SEO optimization.
• Addition of GA event tags and tracking for stronger performance analytics and more accurate date.
• Initiated local SEO audit to review branch locations and information across branch listings pages, branch location pages, and branch / ATM accounts. 
• Provided structured data to pages to provide search engines with better understanding of pages. 

Services: SEO | Google Analytics