Total Wine

Services / Types:
digital marketing
google analytics
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Total Wine & More is the largest independent retailer of fine wine in the United States. Beacon was brought in to to help architect a data collection and reporting system using Google Analytics. The consulting phase included defining what metrics to track, how to track them and how to report them out of GA. Following the initial setup, Beacon provided ongoing consulting projects to gather insights from the data and provide marketing recommendations based on user shopping preferences using audience segmentation. Note that Beacon's role was to also develop the GA code that was then handed to the client's development team for installation.

  • Google Analytics Account Setup / Administrative Configuration
  • eCommerce Tracking Configuration
  • Internal Site Search Configuration
  • Webmaster Tools Account Synchronization
  • Digital Marketing Analysis & Reporting
  • Goal Tracking and Funnel Setup
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