The Carter Center

Project Goals

It’s not every day that your company is selected to work on a project for a former President of the United States – but The Carter Center was in need of a newly designed website and Beacon was honored to accept the task!

The Carter Center was looking to improve functionality within their existing site, while creating a modern and visually engaging user experience that emphasized The Carter Center’s core principles. The new website utilizes crisp imagery and intuitive navigation to attract a new generation of volunteers and donors to emphasize peaceful conflict resolution, enhance freedom and democracy, and improve health worldwide.

Beacon and The Carter Center worked together to design, develop, and test the new site – in addition to migrating nearly 4,000 pages of content into the newly integrated content management system. The Carter Center also worked closely with Beacon’s Digital Marketing Services team to enhance their Google Analytics to include the use of Google tag manager, cross-domain tracking, as well as cross device user ID features to provide them with useful data. The ability to have everything from design to analytics handled by a single vendor was a huge draw for The Carter Center and made for a smooth transition during the ten month process from the start to completion of their new web home.

Services: Web Development | Responsive Design | Digital Marketing | Creative Design | Cascade Server

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