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Phoenix Specialty

Services / Types:
web development
creative design
responsive design
content management
digital marketing
wordpress
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Phoenix Specialty has been the foremost supplier of custom specialty parts to Original Equipment Manufacturers for over 110 years. They have developed parts for NASA, U.S. Olympic teams, several NASCAR race organizations, and so many others. Phoenix Specialty's capabilities for accuracy and customization allow for unlimited solutions to fit their client’s distinctive needs.

A Modern & Tech-Savvy Redesign

Fresh, Clean & SEO-Friendly

This well-established company wanted to refresh their online presence to reflect a more modern and tech-savvy look and feel – while highlighting the unique services they provide to the varying industries which they serve. The use of full-width imagery, parallax scrolling, and prominent call-to-action buttons achieved that goal, while keeping Phoenix Specialty’s recognizable brand and messaging front and center.

Improved navigation for the Industry and Product pages was accomplished by reorganizing content into clearer, more engaging, and easier to navigate sections. At the client’s request, the redesigned website prominently highlights client testimonials, certifications, and social media channels in order to give visitors a sense of the level of service and value that Phoenix Specialty is able to provide.

Phoenix Specialty worked closely with Beacon’s digital marketing team prior to the redesign project to improve their Google Analytics tracking. For this project, our team further enhanced Phoenix Specialty’s digital marketing efforts by validating data to ensure accuracy, adjusting existing URL structures and linking, improving keyword analysis, and enhancing on and off page Search Engine Optimization tactics. 

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