Lees-McRae College

New Website Redefines Lees-McRae's Presence on the Web

A visually engaging website with a firm foundation of best practices for higher education, accessibility and performance

In September 2015, Lees-McRae partnered with Beacon to develop and design a website that emphasized Lees-McRae’s brand and capture the school's vision of holistic learning in a safe, nurturing environment. 

The Beacon team created brand-enhancing designs for the school's homepage, interior, landing and audience-based pages, and responsive, mobile-friendly templates to support those fresh designs. The proprietary CMS templates were built with modularity in mind, allowing for highly customizable pages that are easy to maintain.

The visually engaging website was built upon a firm foundation of best practices for higher education, accessibility, and performance to meet the needs of audiences across multiple devices and browsers. 

Services

  • Strategic Plan
  • Information Architecture
  • Creative Design
  • Web Development
  • Cascade CMS
  • Web Hosting

Project Outcomes

  • The unique “Find Your Place” feature on the homepage shows an aerial view of the school, allowing users to click on various areas to learn more about the campus and students, while representing the core values of Lees-McRae College.
  • The conversational voice of Lees-McRae’s headlines and strategic content is engaging and for readers.
  • Audience-based navigation ensures that the Lees-McRae website is speaking directly to all of their target audiences.

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS | Web Hosting

Contact Us To Find Out More

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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336.232.5687