Lees McRae College

Project Goals

A visually engaging website with a firm foundation of best practices for higher education, accessibility and performance.

Lees-McRae partnered with Beacon to develop and design a website that emphasized Lees-McRae’s brand and messaging consistently throughout. The visually engaging website has a firm foundation of best practices for higher education, accessibility, and performance across multiple devices and browsers.

The proprietary CMS templates were built with modularity in mind, allowing for highly customizable pages that are easy to maintain.

Navigation: The unique “Find Your Place” feature on the homepage shows an aerial view of the campus, allowing users to click on various areas to learn more about the campus and students, while representing the core values of Lees-McRae College.

School Branding: The conversational voice of Lees-McRae’s headlines and strategic content is very impactful and more engaging to readers.

Degree & Programs Page: An audience-based navigation ensures that the Lees-McRae website is speaking directly to all of their target audiences.

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS | Web Hosting

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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336.232.5687