Kendall College of Art and Design

Kendall College of Art and Design offers its students so much: exciting fields of study, affordability, an awesome ten-to-one student-to-faculty ratio, and more. All it was missing was a top-notch web experience to match its incredible academic offerings. When it came to delivering that experience, their ideal website would show the world what made them special, showcase their students' remarkable artwork, and provide an optimal experience on all devices while being accessible to all users.

Beacon's designers, developers, project managers, and marketing experts went right to work to make that ideal website a reality. First, our SEO strategists identified weaknesses in current content and keyword use, overall site health, and crawlability, offering recommendations and solutions to improve site visibility and user experience. Then, our team of designers and developers collaborated to create clean, user-friendly, and responsive user experiences on every page.

The result was a website featuring a smart, modern design to match Kendall's artistic and academic spirit while still employing the latest in digital marketing best practices.

Outcomes Achieved

• Incorporated modern and eye-catching design elements focused on improving user experience, beautiful design, and accessibility.
• Greatly improved user experience on mobile devices.
• New, responsive site built in the Omni Update CMS (now Modern Campus CMS), allowing for convenient maintenance and content updates for content creators.
• Provided essential SEO optimization recommendations and web marketing services to bring the site to the largest possible audience.

Services: Strategy | Design | Development