Kane Residential

Kane Residential Property

Client Overview

Well-executed plan leads to optimized website presence and bottom line results. With more than $1 billion and 1.22 million square feet of assets under management, Kane Residential is a powerful presence in the property management industry.

Kane looked to Beacon to help boost traffic volume to websites belonging to the various multi-family apartment properties the company manages. A comprehensive plan encompassing paid digital advertising, search engine optimization and social media efforts was designed and put into action. And a freshly configured data analysis platform helps Kane better evaluate past performance, assess strategy recommendations and keep an eye on key performance indicators. 

Project Outcome

  • Set-up and optimization of Kane's Google Analytics platform, enabling more complete data collection for enhanced ability to evaluate website performance and drive business decisions 
  • Delivery of a comprehensive digital marketing plan aimed at increasing qualified leads to the Kane property websites
  • Growth in online contact form and leasing application submissions driven by continually refined paid search campaigns   
  • Keyword-targeted content refresh of key landing pages on numerous Kane property websites resulted in improved alignment with Paid Search campaigns and goal completions, and set the stage for organic traffic growth by improving page ranking potential in search engine results
  • Improvement in user engagement achieved through regular website auditing and monitoring, evidenced by increase in inbound calls

Services: Google Analytics | Paid Search | SEO

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