Jacksonville State University

Jacksonville State University Mascot

Project Goals

Visual Storytelling and Responsive Design Combine to Serve the Needs of Prospective Students

JSU chose Beacon as its agency of choice when it came time to refresh the look and feel of the university website. The project involved the development of an entirely new content strategy supported by the creation of customized page templates within the Cascade content management system (CMS). The new site delivers a more engaging user experience that is better able to reflect the spirit, mission and achievements of the university.

Outcomes Achieved

  • Creation of a comprehensive document summarizing Beacon's analysis of engagement analytics, site search data and SEO practices for the old website, providing the statistical backbone for the creation of the new site design.
  • Revamped website information architecture to better align website content to visitor needs and make navigation smoother and more intuitive for each different audience.
  • Developed a responsive, modern web design that reflects the school's brand and provides a rich user experience to visitors across today's prominent devices and browsers.
  • Delivered training manuals for each custom page template to help content managers master the full capabilities of the CMS with their new site.

Services: Strategy | Design | Development

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