Husson University

When the previous iteration of the school's website could no longer support its marketing needs, Husson University looked to Beacon to help create a more memorable presence on the web in order to drive enrollment. A vigorous strategy phase, informed by meticulous research, fueled a masterful redesign that highlights Husson's competitive advantages, places individual colleges in the spotlight, and aids the university's fundraising efforts.

Project Outcome

• A responsive navigation menu concept that feels just as natural on a mobile device as it does on a desktop computer
• Understated, yet distinct, branding elements for individual schools and colleges
• A visually stunning homepage design, featuring multiple high-quality videos in an oversized impact area, that transports users to picturesque campus locations
• A narrated, interactive virtual tour that gives visitors freedom to explore nearly every corner of the campus, including classrooms, campus facilities and residential housing
• An easy-to-use, back-end content management system that allows content owners to easily maintain and update the website

Services: Strategy | Design | Development | Content