Guilford Technical Community College

Project Goals

Recruitment-focused design, highlighting academic programs and value diifferentiators.

Beacon’s marketing and creative design resources have been engaged since the beginning of this still-ongoing project. The team analyzed the clients brand identity, guidelines, collateral and messaging to learn more about the personality and differentiators of the college.

We then created templated pages that will help guide the path of the user with clear and concise content.

Recruitment-Focus: Aimed at improving recruitment, the homepage was designed to highlight academic programs and GTCC’s value differentiators. The flow of the page tells the story of the school, and encourages users to interact with the content.

Guided Pathways: We worked with the client to develop a pathway layout for their meta majors on the homepage.

Modular Templates: Employing a mobile-first content strategy, the landing and interior pages were designed to be flexible, easy to customize and responsive.

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS | Web Hosting

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