Diversified Fence Builders, Inc.

Aluminum Fence Around Beautiful Backyard
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Project Goals

Digital Marketing and Improved User Experience Help Site Reach Customers

Since 2019, Beacon has partnered with Diversified Fence Builders, Inc., to improve the performance and reach of Diversified's site, and reach more customers throughout North Carolina. Beacon provides a number of key digital marketing services for Diversified, including search engine optimization (SEO), Google Analytics, and paid per click (PPC) advertising services. The SEO updates have led to new copy throughout the site, on-page optimizations, and refined Google My Business.

Beacon has also performed numerous updates to the site, including updates to modules on the homepage, adding useful links, refreshing gallery pages, and more. 

Digital marketing and site updates are continuing as Diversified expands it's customer base beyond North Carolina's Piedmont Triad region into the Research Triangle and other areas throughout the state.

Outcomes Achieved

  • Increased performance in PPC and organic searches.
  • Improved SEO via keyword research, content strategy, and content updates.
  • Better user experience throughout the site with more intuitive links and updated modules. 

Services: Google Analytics | SEO | PPC

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