Dale Pro Audio

Project Goals

Site Upgrades and Digital Marketing Help Family Business Compete in the Digital Age

In an effort to transfer their decades of experience and reputation for customer service to their website and the digital marketplace, sound equipment provider Dale Pro Audio partnered with Beacon for a series of projects from 2012 through 2016. Beacon developed a new, more functional version of Dale Pro Audio's website, redesigned the appearance of the homepage and product landing pages, and developed a blog to publicize the company's news and events. 

Dale Pro Audio also engages Beacon's Digital Marketing Team to help increase traffic and drive sales on the website. With help from Google Analytics data, Beacon's paid search experts set up and maintained ad campaigns targeting key demographics along strategic search terms. The website is also supported by search engine optimization efforts and pay-per-click campaigns.

Outcomes Achieved

  • Dale Pro Audio website upgraded to a newer, more technically sound and functional version (v9.2).
  • Redesigned homepage and product landing pages in 2014 to improve user access and presentation of the company's 100,000+ products.
  • Introduced of a new medium to leverage Dale Pro Audio's reputation with the development and launch of the Dale Pro Audio blog.
  • Set up and maintained digital ad campaigns targeting key demographics. 
  • SEO optimized to ensure strong placement in online searches. 

Services: Web Development | Web Redesign | Google Analytics | Search Engine Optimization | Paid Search

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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Sales & Marketing
336.232.5687