Carlisle Residential Properties
Client Overview
Ongoing digital marketing program gets most out of luxury apartment website. With over 5,000 apartment homes under management in North and South Carolina, Carlisle Residential Properties is positioned as a leader in the multifamily housing industry throughout the South.Carlisle Residential partnered with Beacon to expand the reach of its digital assets. Specifically, the company was seeking to increase traffic to the Pines at Glen Laurel Luxury Apartments website in order to drive more qualified leads and increase sales. Not only was Beacon able to provide data-driven solutions, we helped bolster Carlisle Residential's own data collection and analysis capabilities.
Achieved Outcomes
- Analysis of business needs in relation to stated marketing objectives
- Development and delivery of a tailored digital marketing plan encompassing paid search advertising efforts, data collection and evaluation, and regular reporting of website traffic and conversion trends
- Set up and maintenance of Pay-Per-Click digital campaigns based on documented business needs
- Global oversight of client Google Analytics account in support of periodic updates and enhancements, special requests for ad hoc reports and insight analysis
- Regular reporting of campaign performances, including recommended optimizations to achieve benchmarks
Services: Google Analytics | Paid Search | PPC