burton + BURTON

Beacon's partnership with burton+BURTON (b+B)—the world's largest balloon and coordinating gift supplier—is a testament to our commitment and quality of work over an extended period. Dating back to 2001, the relationship began when Beacon was chosen to help develop b+B's initial website for its wholesale customers. The resulting site provided an intuitive, easy-to-use, digital storefront accessible 24/7 to clients around the country, and drove growth in b+B's retailer customer base. This was followed by more projects, including a 2017 website redesign.

Today, in addition to numerous site updates and maintenance projects, Beacon also assists b+B with digital marketing, helping the company to connect with new and returning customers. Building from a robust digital marketing strategy informed by Google Analytics and regular audits, we provide search engine optimization (SEO), content development, and paid advertising (pay-per-click and paid social) services.

These collaborative efforts have yielded increased traffic, more conversions, and helped b+B stay ahead of the curve and the competition. The success of our work will carry this now two-decade-old partnership into the future.

Outcomes Achieved

• Built a website to showcase more than 15,000 products and connect with customers.
• Redesigned site to be more intuitive, visual, and up-to-date with modern design trends.
• Built a unique customer registration system.
• Implemented B2B commerce solutions using BeCommerce and the Cascade Content Management System.
• Strategized, budgeted, and executed pay-per-click (PPC) advertising campaigns to increase traffic and conversions.
• Setup and budgeted paid social campaigns to target customers on social media.
• Performed SEO best practices and processes, driving organic growth.
• Utilized Google Analytics to track site impact and support wholesale and digital marketing goals.

Services: Strategy | Digital Marketing | SEO | Google Analytics | Paid Advertising | Design | Development | Web Hosting