burton + BURTON

Project Goals

Longstanding Partnership Leads to Leading eCommerce Website and Educational Charity Initiative

Beacon's partnership with burton + BURTON - the world's largest balloon and coordinating gift supplier - dates back to 2001. The relationship began when Beacon was chosen to help develop burton + BURTON's initial website for its wholesale customers: the new site provided an intuitive, easy to use, digital storefront accessible 24/7 to clients around the country, and drove growth in burton + BURTON's retailer customer base.

Beacon's team delivered the site as promised, creating complex schemas and filtering features, building out a product recommendation engine, coding custom interfaces to and from legacy product/order systems, and more.

This was followed by more projects, including a 2017 website redesign and an array of digital marketing services, including search engine optimization, Google Analytics, and pay-per-click advertising. Beacon continues to provide on-demand web development support, helping burton + BURTON site grow its digital business.

Not only did the two companies' partnership yield a great e-commerce site that reaches thousands of customers, they also came together to organize an initiative to help provide education and nutrition to children in rural Rwanda. The Weaving Hope project succeeded in building and opening its first school in Nkuzuzu, Rwanda in 2019, with plans for more on the way.

Outcomes Achieved

  • Built a website to showcase more than 15,000 products and connect with customers.
  • Redesigned site to be more intuitive, visual, and up-to-date with modern design trends.
  • SEO-optimized product landing page.
  • Created B2B Commerce solutions using BeCommerce & Cascade Server CMS.
  • Set up Google Analytics to support wholesaler goals.
  • Implemented product reviews using 4Tell.
  • Built a unique customer registration system.
  • Implemented Nextopia Site Search.

Services: Google Analytics | SEO | PPC | GAFusion | Creative Design | Web Development | ECommerce | Web Hosting

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