Project Goals

Burton and Burton (formerly Flowers, Inc. Balloons) is the world’s largest balloon and coordinating gift supplier with an international customer base and over 15,000 different products.

Beacon was selected in 2001 to help develop Burton and Burton’s initial wholesale e-commerce website solution. The objective was two-fold, to provide an easy-to-use 7x24 storefront to its existing clients across the country and to obtain new retailers. This has been a true partnership since day 1 with commitment to continuously grow and improve the website – which has made b+B a leader in the online wholesale balloon and gifts space.

  • B2B Commerce solution using BeCommerce & Cascade Server CMS
  • Custom interfaces to/from existing product/order systems
  • Complex navigational schema and filtering features
  • Private, restricted retailer portals
  • Nextopia Site Search
  • Product Recommendation Engine
  • Comprehensive Digital Marketing services (PPC, SEO)
  • Complex Google Analytics Setup to support wholesaler goals
  • Conversion Optimization Testing & Studies
  • Product Reviews using 4Tell
  • Unique Customer Registration

Services: Google Analytics | SEO | PPC | GAFusion | Creative Design | Web Development | ECommerce | Web Hosting

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164 Thatcher Road
Greensboro, NC 27409
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