Birmingham Southern College

Project Goals

Investing in Focus Groups, Surveys and Data Analysis for a Great User Experience.

Having already settled on Cascade as the CMS of choice, Birmingham Southern needed to find the right firm to handle the strategic design and development of their new website. Our long time partnership with Cascade made Beacon stand out from other firms being considered.

Beacon’s extensive information gathering via stakeholder sessions and GA, Site Search, SEO and Heatmaps analysis proved key to determining the design, navigation, and content direction for the new site.

UX: Improved user experience for prospective students and alumni.

Design: Unique creative features including parallax scrolling, custom icons, accent graphics for mobile and cool social media feed.

CMS: Seamless, easy transition of design into CMS platform.

Services: Strategic Plan | Google Analytics | Information Architecture | Creative Design | Web Development | Cascade CMS | Web Hosting

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164 Thatcher Road
Greensboro, NC 27409
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