Birmingham-Southern College

Project Goals

Investing in Focus Groups, Surveys, and Data Analysis for a Great User Experience.

Having already settled on Cascade as their CMS of choice, Birmingham-Southern College needed to find the right firm to handle the strategic design and development of their new website. Beacon's long-time partnership with Cascade made us stand out from other firms being considered.

In 2017, work began on design concepts for the new site's interior, landing, and home pages. Six responsive HTML templates were developed to support the new designs. 

Prior to the development phase, Beacon’s gathered and analyzed extensive information regarding site, using stakeholder sessions, Google Analytics, site search, heatmap and SEO analysis. This proved key to determining the design, navigation and content direction for the new site.

The three-pronged approach of research, analysis and development helped Birmingham-Southern College introduce a new, mobile-friendly, modern website to better meet the needs of their key audiences.

Outcomes Achieved

  • Improved user experience for prospective students and alumni.
  • Unique creative features including parallax scrolling, custom icons, accent graphics for mobile and cool social media feed.
  • Seamless, easy transition of design into Cascade CMS platform.

Services: Strategic Plan | Google Analytics | Information Architecture | Creative Design | Web Development | Cascade CMS | Web Hosting

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