Bell Partners

Bell Partners engaged Beacon's digital marketing and web hosting services to drive traffic and optimize conversion opportunities on websites for the many multi-family properties Bell owns and manages. In addition to supporting this critical business goal, Beacon enhanced Bell's ability to evaluate the performance of strategic marketing initiatives and enabled individual property managers to independently manage their digital advertising budget and campaigns. 

Outcomes Achieved 

• Creation of unique, tiered, and flexible pricing model supporting new/dropped and low/high demand properties. 
• Planning and management of paid digital advertising campaigns for corporate and property websites to drive traffic and conversions.
• Configuration of Google Analytics architecture and reporting capabilities to enhance business decision-making process via actionable data.
• Implementation of GAFUSION to enable attribution of offline application submissions and lease signings to online marketing efforts.
• Increase of search ranking potential for apartment community websites via keyword research and planning, content optimizations and additional SEO efforts.
• Secure and reliable hosting of a multitude of Bell Partners websites.

Services: Google Analytics | SEO | Paid Search | Web Hosting