Digital Marketing Services for Higher Ed

Seizing your opportunity to win a bigger audience

You've taken the time to build a website that serves your audiences and attracts more students. Now, you need to take the next step: making sure those audiences are finding your site and discovering your school.

Beacon's digital marketing services can help you ensure that next step is as successful as your site's design. Our dedicated digital marketing team is comprised of specialists in search engine optimization (SEO), paid media (paid search and paid social), and Google Analytics, and collaborate with our developers, designers, and content specialists to create and execute a digital marketing strategy that will bring your site to the prospective students who need to see it - the very people, in fact, who will soon make up the student body of your school.

our winning strategy for higher ed marketing

At Beacon, we utilize a unique approach that allows us to guide a project from its conception to its execution and beyond, with each step informing what comes after to deliver optimal results. Here's a look at how it all comes together to build your digital marketing strategy:

building a data-based strategy

During the initial strategy phase, we dig deep into your current marketing performance using techniques such as key phrase research and mapping, device utilization analysis, traffic and engagement analytics, and more. We identify the strengths and weaknesses of your digital marketing plan and use that data to create and deliver a comprehensive and clear strategic plan incorporating SEO, paid media, and data collection and reporting.

Key services include:

• Stakeholder/audience focus groups and interviews
• Google Analytics Traffic and Engagement by Audience
• Site Search Utilization and Search Log Analysis
• Key Phrase Research and Mapping
• Device Utilization and Analysis
• And more!

designing a must-see campaign

Next we focus on putting together the elements of your campaign to catch your student audience's eye and bring them from search engines to your site. Working in conjunction with our designers and web developers, we optimize the performance and design of your site and your ads, so students will not only visit your site, but be inspired to dig in for more information and enroll.

Key services include:

• Persona design and creation
• Ad campaign design and creation
• Re-Marketing Design
• SEO Landing page design and creation
• Site design improvement recommendations
• And more!

putting your plan to action

Now that you've invested significant time (and money) to develop a data-driven strategy and design a campaign that will engage your audience, you need some muscle to bring it all together and bring your campaign to life. Our experienced team has the talent, the skill, and the drive to execute every element of your campaign flawlessly so you'll be able to watch your traffic numbers go up and up.

Key services include:

• Setup of Google Ads and Microsoft Ads
• Google Analytics integrations
• Optimization and updates to ad copy, budgeting, ad extensions, search terms, and more
• Looker Studio for Dynamic Reporting
• And much more!