How To Make The Most Out Of Your Web Design

I spend a lot of time inside and outside of work studying design. I think it gets to a point for everyone where design becomes difficult to ignore, as it influences our every day decisions. It’s important to understand design elements and how they not only affect you on a day to day basis, but your customers as well. You can ask yourself the following questions:

How does my target audience perceive my brand?

Does my website’s design go hand in hand with my content?

What kind of experiences are users having when they land on my website?

Is my design making an emotional connection with my customers?

Because websites are so multi-dimensional, there is no one way to answer these questions. It’s an ever changing industry and with new technology comes updates on how we approach design. Lucky for you, Beacon has been in the industry for 16 years. We love answering these questions because these are the questions you have to ask to get to a successfully designed website.

Since being in the website industry, I’ve had the opportunity to wear many hats. This has helped me approach website design and development from every angle with all considerations in mind. Below I have listed a few elements to consider when designs a website.

 

User Experience

  • A beginners guide to UI design. Read more.
  • How to beat the paradox of choice in UI design. Read more.

Fonts

Colors

  • An introduction to color theory for web designers. Read more.
  • How to get a professional look with color. Read more.
  • Five web design colors that encourage visitors to click that subscribe button. Read more.

Images

  • How to use images effectively in websites. Read more.
  • How to use photography in web design. Read more.

And finally…

 

In today’s world, your website is one of your most vital marketing tools. If you would like to find out more about how redesigning your website can push your business forward, let us know!

By | 2017-08-15T15:50:26+00:00 April 11th, 2014|Cascade CMS|1 Comment

Caribbean Green Technology Center microsite launched!

Beacon launched another University of the Virgin Islands microsite yesterday at http://cgtc.uvi.edu. Like the previously two launched UVI microsites, this site has the main UVI site branding, with its own color scheme and special features like:

  • Developed and maintained in Hannon Hill’s Cascade Server content management system
  • Fully responsive design optimized for desktop, tablet and smartphones
  • Branded UVI color scheme and graphics, with accent color selected by the client
  • Rotating home page banner images with captions and thumbnail navigation
  • Home page video players
  • Call to action buttons
  • Internal microsite-only search as well as option to search full main UVI site
  • Social media icons displayed on every page of the site
  • Quick links to internal or external webpages in site footer
  • Audience-based (“More Information…”) page content and navigation

The microsite format was developed to allow for easy set-up and population of new sites as additional departments sign up for new websites and Beacon looks forward to working with other UVI staff members in this endeavor!

Thanks to everyone at Beacon and UVI for another lovely UVI microsite!

New CGTC Microsite

New CGTC Microsite

By | 2016-11-22T11:32:16+00:00 March 18th, 2014|Beacon News|Comments Off on Caribbean Green Technology Center microsite launched!

Is Flat Design For You?

As technology and the familiarity with it grows, designers and developers are now more than ever trying to enhance the website design world. Inevitably, this leads to countless passing trends that come and go much like any design industry. Which leaves us begging the question, how do we know what is more than just a trend and does it fit our website needs?

Flat design has been a fairly controversial topic since the beginning. Industry leaders such as Microsoft, Apple, and Google have all jumped on board lending us to believe there may be something more to this. So how can flat design benefit your site?

Flat Design Is Responsive Friendly

writer-responsive-blog-theme

Image credit to: www.wpexplorer.com/writer-blog-wordpress-theme

More and more we are finding people are using smartphones as a replacement for their computers. In 2012, more tablets and smartphones were purchased than computers. Because of this, responsive websites have now become a necessity. With the simplistic nature of flat design sizing elements down to fit a mobile device or tablet becomes that much easier. By using a lot of white space and large buttons flat design becomes very flexible when considering responsive website.

 

Flat Design Is Content Friendly

The mystery of, “What is more important? Content? Or Design?” has been solved. The answer is neither. Both equally important. Design attracts your users, but your content keeps them on your site. So why would you not leverage your design to showcase your content? Flat design’s clean and minimal layouts provide an environment that allows your content to stand out. Content communicated in a simple and clear manner is more easily digested by the user.

 

 Flat Design is User Friendly

Although minimal, flat design has a high level of focus on aesthetics generally utilizing bright colors and large imagery. This coupled with the elimination of borders and shadows entices the user’s eye to flow across your site with ease. Flat design strips down to the most basic form of design that can be appreciated by anyone.

The goal for any website design is to carry the message of your business across to the user. Your design should always highlight the content and focus on the user’s experience. Here at Beacon, we are constantly researching design trends and movements to ensure that our client’s websites are ahead of their time and solidified as legitimate marketing tools.

 

By | 2016-11-18T14:23:20+00:00 November 25th, 2013|Web Development|Comments Off on Is Flat Design For You?

How to Override the Max Width of Twitters Embeddable Timeline Widget

According to twitters instructions the embeddable timeline widget has a maximum width of 520px. If you need your widget to be wider than 520px you will not be able to use the width attribute. If you need it wider you’ll need to override the max width using the following CSS (change width accordingly):

By | 2017-06-16T12:22:23+00:00 June 6th, 2013|Web Development|Comments Off on How to Override the Max Width of Twitters Embeddable Timeline Widget

Can Beacon really help your Company obtain Top 10 Rankings in Google?

You need a new website and you need Top 10 rankings in Google. Your most fierce competitor ranks #4 in Google for your industries most important phrase! Plenty of web development companies are offering their expertise. How do you know which web development company to hire?

I have a simple solution that will help you decide!!

Go to Google and submit searches and see which web companies have Top 10 Organic Rankings for the following phrases:

As you can see, Beacon has Top 3 rankings for many of it’s most important phrases. The value of these rankings is very significant.

We know how to do it.

Call Beacon today if you are serious about online marketing!! Patrick Flanagan, 336-232-5668

By | 2017-02-21T11:18:22+00:00 December 31st, 2008|Web Development|Comments Off on Can Beacon really help your Company obtain Top 10 Rankings in Google?
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