Web Marketing

Beacon Buddy

How To Use Annotations in Google Analytics

Picture this: you’re checking out your website data in Google Analytics, and decide to look at your monthly traffic year-over-year. You see a huge spike in traffic on a single day last year, but you aren’t quite sure what caused it. Were you running a special that day? Perhaps a new TV commercial aired? Or [...] read more »

Jordan Lowry

Higher Ed SEO Tips to Power Up Online Visibility

Higher education institutions are beginning to realize the true value of SEO management services. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work [...] read more »

Jordan Lowry

How to Identify Stolen Content and Take Action!

Imagine that you and your staff have spent countless hours creating engaging content for your website, only to discover that much of it has been stolen and repurposed by others – without your consent. The appearance of duplicate content could adversely affect your website search rankings, making it more difficult for prospective students, alumni and [...] read more »

Beacon Buddy

How To Make The Most Out Of Your Web Design

I spend a lot of time inside and outside of work studying design. I think it gets to a point for everyone where design becomes difficult to ignore, as it influences our every day decisions. It’s important to understand design elements and how they not only affect you on a day to day basis, but [...] read more »

Ashley Agee

9 Basic Google Analytic Terms You Should Know

After a few client meetings, I realized that some of our clients don’t know the basic “GA lingo” that we use in our reports. It seemed like I was having to explain certain terms over and over, which to me seemed odd but then again I do this for a living so I’m supposed to [...] read more »

Beacon Buddy

My Christmas Present to You: Dynamic Phone Tracking Script

I am going to preface this post with something that I really should not have to say:  You need to be tracking your web-based inbound phone calls.  If you are not aware of how many calls/leads your website is generating for you, then you have no idea of the true ROI of your website.  Phone [...] read more »

Zedric Myers

Mobile is Booming

UPDATE: The information in this post was updated on August 2, 2017. Please read the updated version HERE. After working in web development for several years, things have changed quite a bit. A majority of people now look to their smartphones or tablets (including me, after work). They are simple to navigate and everything is [...] read more »

Beacon Buddy

Linking out for Quality, Credibility, and Salience

Linking out sometimes gets the short shrift to conserve PageRank to internal links. But linking out can give your web page something that is important to the search engines. The appearance of a page’s quality, credibility and salience. Two quotes that back up this claim: “In the same way that Google trusts sites less when [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 10

Well sadly, this is my last blog post at Beacon.  It’s been a great 10 weeks.  I really have enjoyed my time here.  Looking back, I can’t think of anything negative to say about my experience.  I want to take the chance to kind of do a recap of my time here. When I came [...] read more »

Andrea Cole

Time Saving Features in Adwords Editor: The Copy and Paste

I remember back in the day, stumbling upon a neat little tool called “Adwords Editor“.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a [...] read more »