Social Media Marketing

Luke Pajer

How to Export your Google Data Studio Report to PDF

Google Data Studio is a great tool for those who need frequent, consistent and timely reporting, but there is an important feature currently unavailable in Data Studio — “PDF exporting.”  But do not fret, my fellow Google Data Studio users. There is a way to take that multi-page Data Studio report and export it as [...] read more »

Richard Rossi

Can Humor Boost Online Sales?

We know that humor gets people’s attention. It can be the optimal user experience. Just look at how audience demographics change for the biggest annual football games and ask people why they watch. According to a recent survey, over 75% of Super Bowl viewers were more interested in the commercials than the game. Of those [...] read more »

Beacon Buddy

Is Flat Design For You?

As technology and the familiarity with it grows, designers and developers are now more than ever trying to enhance the website design world. Inevitably, this leads to countless passing trends that come and go much like any design industry. Which leaves us begging the question, how do we know what is more than just a [...] read more »

Beacon Buddy

Embedding the New YouTube Subscribe Button on Your Website

This week YouTube released an embeddable subscribe button for your website. This neat little shortcut allows users to subscribe to your YouTube channel in just one click. Follow along for a quick How-To on adding this button to your website. Visit the YouTube Developers Page to begin creating your button. 1. Choose your button style. [...] read more »

Beacon Buddy

In defense of Social Media

In a semi-recent blog post on the Harvard Business Review, Umair Hacque of the Havas Media Lab lashed out at the social media “bubble.”  He calls social media “relationship inflation” and then proceeds to outline how it cheapens the word relationship and concludes that it promotes three cancers that are eating away at the web.  [...] read more »

Beacon Buddy

Social Media and Brand Building

our current Social Media campaigns are focused on Brand building for our clients.

Beacon Buddy

Keeping the “Social” in Social Media

Submitted for your approval, the following case study: The companies Rockler and Woodcraft offer an interesting comparison involving Twitter.  Both companies are stalwarts in the woodworking industry, roughly the same size, have similar web sites, and both started tweeting almost a year ago (Rockler began in December 2008,  Woodcraft got started in January of 2009).  [...] read more »