seo

Kent Dickinson

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...] read more »

Gus Kroustalis

Going Into a Redesign: How Google Analytics Reports Can Help

Would you read The Two Towers before The Fellowship of the Ring? Watch Godfather III before The Godfather? Of course not. You need context to get the most out of any sequel. The same is true with a website redesign. With a new redesign, you may hope to accomplish a number of important objectives including: [...] read more »

Jordan Lowry

Higher Ed SEO Tips to Power Up Online Visibility

Higher education institutions are beginning to realize the true value of SEO management services. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work [...] read more »

Jordan Lowry

How to Identify Stolen Content and Take Action!

Imagine that you and your staff have spent countless hours creating engaging content for your website, only to discover that much of it has been stolen and repurposed by others – without your consent. The appearance of duplicate content could adversely affect your website search rankings, making it more difficult for prospective students, alumni and [...] read more »

Logan Ray

How-To: Robots.txt Disaster Prevention

It’s any SEO‘s worst nightmare. The Production robots file got overwritten with the Test version. Now all your pages have been ‘disallowed’ and are dropping out of the index. And to make it worse, you didn’t notice it immediately, because how would you? Wouldn’t it be great if you could prevent robots.txt file disasters? Or [...] read more »

Logan Ray

How to Properly Handle Pagination for SEO [Free Tool Included]

Let’s start out by defining what I mean by ‘pagination’. This mostly applies to ecommerce sites where there are multiple pages of products in a given category, but it can occasionally be seen on lead-gen sites as well. Here’s an example of what this might look like: http://www.freakerusa.com/collections/all http://www.freakerusa.com/collections/all?page=1 http://www.freakerusa.com/collections/all?page=2 http://www.freakerusa.com/collections/all?page=3 http://www.freakerusa.com/collections/all?page=4 (pages 3 & [...] read more »

Logan Ray

Should I Use Canonicals or 301 Redirects?

Should you 301 redirect that page to another, or should you use a rel=canonical tag? There are tons of reason why you might have some redundancy on your site. If it’s an eCommerce site, you’re probably displaying product listing pages a few different ways (sort by price, color, rating, etc.), or you might have navigation [...] read more »

Jordan Burleson

A Man Wrote Content To Get Clicks…What Google Did Next Will Blow Your Mind

I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even [...] read more »

Beacon Buddy

Panda devalues anchor text

  A little over a year ago, Panda made its debut. The debut was not soon after it was revealed that AOL was prepping to add massive waves of content. A content farm to end all content farms.  Panda put a stop to that. Another scandal that erupted just prior to the Panda launch was [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 10

Well sadly, this is my last blog post at Beacon.  It’s been a great 10 weeks.  I really have enjoyed my time here.  Looking back, I can’t think of anything negative to say about my experience.  I want to take the chance to kind of do a recap of my time here. When I came [...] read more »