Eight weeks down, two more to go. The past two months have really gone by quickly. I spent some time today reflecting back and what all I have done and learned so far here at Beacon. I’ve learned a lot, but I realize that there is still a lot I don’t know. Since this week was the start of a new month, I spent a lot of time this week working on transitioning the accounts I was working on to other members of the WMS team. This involved some meeting time and talking about what I had been doing, what I planned to do, and what steps could come next. The other major thing I did this week was to compile monthly reports for the clients I had been covering. Like I mentioned a few weeks back, that’s not the most glamorous task but it’s really not so bad. I found it very rewarding to see growth in the clients I covered and to see things I had done start to show results.
The other big thing I did this week was to sit down and map out a final two week plan to help market Beacon itself. I’m excited to be getting into this since my background from undergrad is marketing. Some of the things I am going to be doing involve PPC campaigns, setting up various tracking measures, creating possible promotions, and a few other ideas. This will be fun.
On a side note, I have been doing a lot of work with social media for several clients as well as for Beacon, and the more involved I get, the more I learn. I’ve always been comfortable with Facebook, but I never really have had much exposure to outlets such as blogs, Twitter, and Foursquare. That has changed during my time at Beacon. I’ve learned how to utilize various outlets to accomplish different tasks. For instance, I’ve learned that using Twitter can be very valuable for interacting with customers and is a great tool for promotional contests. Another thing I learned is that Foursquare, which is a location based check-in service, is great for driving foot traffic into a business. The way that is done is by first setting a location for the business within Foursquare. Then you can set up options where special offers will pop up on someone’s cell phone if they are running the Foursquare app and they are within a specified geographical area of your business’s location.
The final thing I want to talk about relates to social media as well. The “new kid on the block” is Google+. I was able to get an invite to join Google+ today. For those who are unfamiliar with Google+, it basically is a social media outlet similar to Facebook. There are subtle differences between the two that I have observed, but overall it seems to be more or less the same. The concept is almost the same as Facebook, and the only real differences at the moment are that Google+ calls features by different names than they are called within Facebook. I’m not entirely sure if it’s something I’ll stay with but I’m willing to give it the “old college try.”