Kent Dickinson

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...] read more »

Jordan Burleson

Google’s New SERP Layout: How It Affects You

What Happened With The SERPS? Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3. In addition, they are also removing paid ads on the right-hand side of SERPs with the bottom of the [...] read more »

Ashley Agee

How to Track Adwords Sitelink Extensions

Do you use sitelink extensions in your Google Adwords Account? If so, how do you track how they are doing in Google Analytics? Did you know they are not automatically tagged like ads are and therefore in order to see their performance in GA, you have to do a couple things different with them? Here are the [...] read more »

Ashley Agee

New Tool to Analyze PPC Data

I recently came across an article talking about the new Wordstream PPC Grader. Of course my curious self had to go try it out and I’m happy to report this tool offers a lot of insight into your Adwords Campaigns. (Not to bad of a score if I do say so myself) Here is some [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 10

Well sadly, this is my last blog post at Beacon.  It’s been a great 10 weeks.  I really have enjoyed my time here.  Looking back, I can’t think of anything negative to say about my experience.  I want to take the chance to kind of do a recap of my time here. When I came [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 9

Week 9 was good.  I spent this week really diving into marketing Beacon.  The bulk of what I did this week involved making sure things were up to date or set up correctly.  I ensured that the local listings for Beacon were correct in directories like Google Places, Yahoo! Local, and Bing Local.  Once I [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 8

Eight weeks down, two more to go.  The past two months have really gone by quickly.  I spent some time today reflecting back and what all I have done and learned so far here at Beacon.  I’ve learned a lot, but I realize that there is still a lot I don’t know.  Since this week [...] read more »

Andrea Cole

Time Saving Features in Adwords Editor: The Copy and Paste

I remember back in the day, stumbling upon a neat little tool called “Adwords Editor“.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a [...] read more »

Beacon Buddy

Tips for Creating an Effective Image Ad Campaign

1)      Consistency with the theme is so important. Make sure that the images, offers, and text content you include on your graphic are highly visible on the destination landing page so that visitors don’t feel lost when they arrive on your site. 2)      Don’t negate the necessity for testing. Things can always improve.  Why not [...] read more »

Beacon Buddy

Affiliate Marketing is the Bee’s Knees!

What are you waiting for?  Stop putting all of your eggs into the traditional PPC baskets of Microsoft and Google and start entering the brave world of Affiliate Marketing Programs. Here are reasons why: 1)      You can easily extend your marketing reach by letting others entice your market. 2)      PPC keeps getting more expensive, and [...] read more »