11 08, 2011

Mobile is Booming

By | 2017-08-02T14:04:46+00:00 August 11th, 2011|Categories: Web Development|Tags: , , |

UPDATE: The information in this post was updated on August 2, 2017. Please read the updated version HERE.

After working in web development for several years, things have changed quite a bit. A majority of people now look to their smartphones or tablets (including me, after work). They are simple to navigate and everything is at our fingertips. Granted, we will always use desktop computers for work and complex tasks.

With all that in mind, it gives us the chance to create great things with new experiences and keep people interested at home or on the go.

Mobile stats are pretty astounding as you can see here:

Courtesy of: Microsoft Tag

Not only is this a great way to provide content for users, but also provides new ways for clients to engage with their customers.

20 01, 2011

Mobile Display Ads Will Take You Further Than You Think

By | 2016-11-23T11:20:48+00:00 January 20th, 2011|Categories: PPC|Tags: , , , |

Is your company currently engaging in paid display ads throughout a content network in Google or MSN?  For most of you, the answer should be yes if you are trying to increase revenue and your brand awareness.

How many of you are currently running display ads on mobile devices?  My assumptions is that not many of you are- but you all should be.  Did you know that 93% of the 307 million people within the US have mobile devices, and that 40% of these people have smart-phones, mobile internet devices or mobile-web-enabled feature phones? Mobile users range in age, gender, and income level as can be seen below.

Below are some reasons why you should begin to think about the option to display pieces of rich media or banner ads on mobile devices through Google’s Admob Network.

  1. Campaigns are set up similar to other display content campaigns and Google is the king of simplicity within their user interfaces
  2. Working with Admob you gain the experience they have as they help you manage the complexities that might scare you concerning the wide world of mobile, making it easy for you to target and serve ads to the complete mobile audience
  3. You have the ability to target as broadly as possible given your campaign goals. You can even target by OS and have an ad serves specifically to Android users.

Click on the link below to see all the cool stuff you can do within Google’s Admob Team.

http://www.youtube.com/watch?v=WV5-w1OgoeM&feature=channel

27 12, 2010

How does your website look on mobile phones?

By | 2017-02-21T11:33:14+00:00 December 27th, 2010|Categories: Web Development|Tags: , |

Have you ever wondered how your current website looks on a mobile phone browser? Well, the chances are it won’t look pretty unless, you designed the site to work on mobile phones. In order to see what it would look like, you can pull it up on any cellphone  or you can go to Opera Mini Simulator. There are also other emulators on the web similar to Opera Mini that can show you how a site will look on a mobile browser.

Here is a screenshot of a page that’s optimized for mobile phone browsers (notice how the text is readable without zooming in):

Wikipedia Mobile

Here is the same page but without any optimization:

Wikipedia Full

Which one would you prefer?

If you still aren’t convinced that you need a mobile site, here are a few reasons that might help:

  • There are around 4.6 billion cell phone users worldwide
  • 1 out of 5 Americans access the web from their mobile phones each day
  • “$1.6 billion purchased from mobile devices in 2009″
  • “Mobile advertising spending will surpass $6.5 billion in 2012”

Don’t wait any longer and start creating a mobile-friendly site today.