matt cutts

Richard Rossi

Matt Cutts Shares His 6 Lessons From The Early Days of Google

From his presentation at University of North Carolina, January 8th, 2015 It was a long walk from the parking lot, down the brick sidewalk to the mostly glass edifice called the FedEx Center. On the way there, I met two UNC computer science professors, one rather tall and thin and the other short and stocky. [...] read more »

Beacon Buddy

Automated Spam…a Case Study

In all honesty, I planned this as a blog post on how ineffective automated spamming is. It’s unethical and annoying. It’s poorly targeted, rarely varies anchor text, and can’t get past a site that moderates comments (as all sites should). On top of that, Google recommends against it. In light of all these, it is [...] read more »

Beacon Buddy

Analyzing the Mayday YouTube post

Mayday!  Mayday! We are sinking! Matt Cutts did a Google Webmaster Central  YouTube video post on the recent Google algorithm Mayday update. In his reply to the update on rankings for long-tail searches, Matt stressed the impact on the improved “quality” of search queries.  He also stressed that the “change” was “algorithmic” and not temporary.  The change is separate from the upcoming caffeine [...] read more »

Beacon Buddy

Return from Pubcon

Pubcon is the Las Vegas conference that deals with Web Marketing, Social Media, Search Engine Optimization, Web Tools, and every intersection of the aforementioned.  For three days, we spent 8 hours going from session to session to get advice and interact with some of the biggest names in the industry (Matt Cutts, the exalted one [...] read more »