11 02, 2014

Day 1 at IR Focus in Orlando

By | 2017-06-16T13:11:20+00:00 February 11th, 2014|Categories: Beacon News|Tags: , , , , |

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Monday was a day of workshops for SEO, Web Design and Mobile Commerce at IR Focus.  All the sessions seemed to be well attended.  David Workman, Ecommerce Operations Manager from Delta Apparel (one of Beacon’s clients),  presented during the morning about The Building Blocks of Design:  Taking the Basics to a New Level.  There were a lot of great sessions regarding advancements in SEO, setting goals for your redesign, responsive design, how sites can be BOTH beautiful and fast, what to expect in terms of cost and of course, live design and SEO reviews.

We had our booth setup early and ready for the opening of the Exhibit Hall Welcome Reception at 4pm.  It was good to see some of our partners and friends that were also exhibiting, like Nextopia, Optimizely, Windsor Circle, MyBuys, Avalara, Authorize.Net and Conductor.  During the Exhibit, we spoke with many different attendees and the hot topic was definitely analytics and getting the most from your web initiatives – whether it be through more ROI-focused digital marketing, improved website usability, onsite marketing or becoming more efficient with integration to 3rd party and back office systems.

A great list of speakers are on tap today, at IR Focus, from companies like QVC, Wayfair, Zappos, Twitter, Grainger, Google, Newegg, Nicole Miller and Uberflip.

6 06, 2013

Day 2 at IRCE

By | 2016-11-18T14:12:43+00:00 June 6th, 2013|Categories: Beacon News|Tags: , , , , , , , , , , , , |

IMG_20130605_070249Day 2 at IRCE was extremely busy and full of breakout sessions from notable guests like Al Gore and Beacon clients/partners Bronto & Delta Apparel. The exhibit hall opened at 9:00 a.m. and after a quick breakfast Beacon team members manned the booth and started meeting attendees and giving away prizes. Our team member Annette, was helping out at our partners booth, AspDotNetStorefront, to talk about how Beacon and Aspdotnetstorefront can help businesses succeed through e-commerce.

As the day wore on, we gave away our first set of Google giveaways with some Google backpacks and laptop sleeves. Our last team member arrived in the morning as Brad Henry showed up to talk digital strategy with IRCE attendees. Around lunch time all the exhibitors begin to hit the wall and the food court starts beckoning from afar. But at Beacon, we say “When in Rome…Do As The Romans Do.” So we ordered some wonderful Lou Malnati”s pizza for some excellent local deep dish taste of Chicago. It was huge and wonderful and kept the crew moving all afternoon. Coincidentally, later on that afternoon an attendee from Lou Malnati”s picked up another great Google prize.

Beacon had wonderful opportunities to hang out with some of our wonderful vendors at IRCE. Nextopia members were able to stop by to say hello, along with our wonderful clients Delta Apparel, , Burton & Burton and Annette was holding down the Aspdotnetstorefront booth most the day. Our Sales Director, Rick Boccard, had the wonderful opportunity to sit in on a breakout session by Delta Apparel and Bronto that helped give insights into holiday email marketing for eCommerce.

As the day winded down, Beacon was able to award our grand prize of the day, a brand new JAMBOX to our lucky winner, Tabi. After the social hours at the end of the day the Beacon team headed back to the hotel and down to dinner at a wonderful seafood restaurant just a short walk away that helped cap off a wonderful day at IRCE. Thursday is the last day of IRCE for us before we head back home to Greensboro.

5 06, 2013

Day 1 at IRCE

By | 2016-11-18T14:12:44+00:00 June 5th, 2013|Categories: Beacon News|Tags: , , , , , , |

IMG_20130604_125037IRCE is a huge event. When I say huge, I mean HUGE. Walking into the conference you have to do a double take to make sure this is where you should be. Massive RV’s, cars, three-story booths and awesome lights are a great welcome to Chicago and McCormick Place. But wait, I am getting ahead of myself…we haven’t arrived yet.

Beacon started off from Greensboro, went through Charlotte and then onto Chicago on Tuesday morning. After a smooth ride and great shuttle service to the hotel, the Beacon team (Rick, Emily & Jordan) picked up the booth and supplies and took the complimentary shuttle to McCormick Place (America’s largest convention center…think airport size). After setting up everything, Beacon was able to unveil the new look of our brand, at booth 545, and approach through SMART Web Solutions with brand new materials and a backdrop to set the booth off.

The exhibit hall opened at 4:00 p.m. and Beacon started off meeting the huge 9,500-attendee crowd. Shortly after the event kicked off we were welcomed by the rest of our team, Annette and Mark! Beacon is giving away some great prizes over the three-day conference and exhibit and started the contest to see who will take home some Google bags, lava lamps and a Jawbone JAWBOX. We even ran into one of our partners, Nextopia, who are right next to the our booth. The event shut down at 7:00 but the party continued as Beacon took part in a conference kickoff event with great food and entertainment.

Later on that evening, Beacon took to downtown, a short walk from the hotel, to go watch the Chicago Blackhawks play downtown and enjoy some good food and catch up after a very long day of travel and work. Stay tuned for a recap of day 2 and 3 at the conference and see some of the winners of the contest and meet some of our great partners who are at the event!