Jordan Lowry

Higher Ed SEO Tips to Power Up Online Visibility

Higher education institutions are beginning to realize the true value of SEO management services. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work [...] read more »

Jordan Burleson

Google’s New SERP Layout: How It Affects You

What Happened With The SERPS? Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3. In addition, they are also removing paid ads on the right-hand side of SERPs with the bottom of the [...] read more »

Beacon Buddy

RankBrain in 2016

Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »

Logan Ray

Case Study: Medical School Uses Google’s Async Code to Provide Accurate and Flexible Tracking

Updating Website to Asynchronous Tracking Code from Traditional Tracking Code Follows Best Practices, Improves Site Performance, and Allows for Greater Flexibility in Code Installation. Challenge: Client was re-launching website in a new format which offered an opportunity to update the site’s existing traditional Google Analytics snippet to the asynchronous tracking snippet. In addition to staying on the cutting [...] read more »

Beacon Buddy

Beacon goes to Moogfest 2014

Beacon had the opportunity this past weekend to participate in Synthesis, an event by NCTA, at Moogfest in Asheville, NC. This portion of Moogfest was a high energy tech expo featuring a wide range of technology companies. Live entertainment was there, in true Moogfest spirit, and various speakers from the tech field presented throughout the [...] read more »

Beacon Buddy

Social Media Best Practices

Now that we have been practicing for some time, we are aware of good (and, bad) ways to employ social media. Opinions will vary about the “best of the best”. That is the beauty of the web, it always changes. From a book summary I read on social media, here are some of the best [...] read more »

Beacon Buddy

Google Correlate

As a software development project manager at Beacon, I’m also proud to say that I’m both an NPR and data geek, so I was elated to hear a story this week that united all of my passions:  Google Searches Are A Window Into Our Culture.  The tool “Google Correlate” is actually a fascinating window into [...] read more »

Beacon Buddy

Google search, map and mail tips and tricks

Found a super article on “How to Google Like Google Googles” at PCWorld today.  Here are a couple of my favorites tips: It is a constant battle with my middle and high school students to get them to use “authoritative sources” for school work (“but Mooooom, EVERYONE uses Wikipedia and my teachers don’t care!”).  Having [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 8

Eight weeks down, two more to go.  The past two months have really gone by quickly.  I spent some time today reflecting back and what all I have done and learned so far here at Beacon.  I’ve learned a lot, but I realize that there is still a lot I don’t know.  Since this week [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 4

This week has gone well.  Along with the weekly meeting, I was able to participate in a couple other meetings.  One was with a client I am working on.  It was a standard “checking in” type of meeting.  I was able to hear some ideas the client would like to see worked on in the [...] read more »