ecommerce

Ashley Agee

19 Engagements on an eCommerce Site You Should be Tracking

For our client Soffe, we completed a Google Analytics Migration from the old classic GA code to the new Universal set up through Tag Manager. With this upgrade Soffe went from having very little engagement data (event tracking, virtual pageviews, goals and ecommerce info) for their eCommerce site to now having lots of great information [...] read more »

Logan Ray

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Beacon Buddy

AspDotNetStorefront 9.5 – Exploring the new release

I recently had the opportunity to set up a brand new eCommerce store with AspDotNetStorefront Version 9.5 (released in January 2015) and have the following review. Please note that some of these features may have been available in versions before 9.5, but they were new to me. Stuff that I like (love?) Admin site user interface- Just WOW! [...] read more »

Jordan Burleson

Day 2 at IRCE

Day 2 at IRCE was extremely busy and full of breakout sessions from notable guests like Al Gore and Beacon clients/partners Bronto & Delta Apparel. The exhibit hall opened at 9:00 a.m. and after a quick breakfast Beacon team members manned the booth and started meeting attendees and giving away prizes. Our team member Annette, [...] read more »

Jordan Burleson

Day 1 at IRCE

IRCE is a huge event. When I say huge, I mean HUGE. Walking into the conference you have to do a double take to make sure this is where you should be. Massive RV’s, cars, three-story booths and awesome lights are a great welcome to Chicago and McCormick Place. But wait, I am getting ahead [...] read more »

Beacon Buddy

Display different product prices in AspDotNetStorefront

Recently one of our AspDotNetStorefront clients asked me to come up with a way to modify the display of his products that vary by price.  One of the things I really like about AspDotNetStorefront is that there are often “hidden gems” or functionality that you might not use one day, but come up with a way [...] read more »

Beacon Buddy

Super quick Aspdotnetstorefront site setup

There are literally thousands of settings that you can configure for a new AspDotNetStorefront site, but here is a set of instructions that we use to quickly set up a very basic non-eCommerce (catalog only) site in Version 8 of AspDotNetStorefront: Follow manual instructions to do a base install: Installation Guide Skin/Template set-up Review the available [...] read more »

Beacon Buddy

Upcoming Tech Trends..some are fascinating!

a great tagline, “converting cultural shifts into opportunities”

John Wallwork

Notes from the field.

I attended a Webinar hosted by Vortx recently and had a chance to learn a few things that can affect conversions of shoppers. 1. 75% of shoppers use the search box to find products. They pointed out that the top 10 e-tailers all have the same style search box: a long narrow search box prominently [...] read more »