7 05, 2015

Cinco De Mayo at Beacon Technologies

By | 2017-06-16T13:07:37+00:00 May 7th, 2015|Categories: Beacon News|Tags: , , |

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Beacon Technologies had a festive time at this year’s Cinco De Mayo celebration. We took some time away from our computers and desks to spend some time sharing some great Mexican food, cold beverages, outdoor games and even crushing a piñata on a beautiful May day. The Beacon Team participated in some cornhole, washer toss, ladder golf and enjoyed the unseasonably warm temperatures to help celebrate the holiday and the success Beacon has had so far in 2015.

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We hope everyone had a “smashing” Cinco De Mayo!

11 02, 2014

Day 1 at IR Focus in Orlando

By | 2017-06-16T13:11:20+00:00 February 11th, 2014|Categories: Beacon News|Tags: , , , , |

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Monday was a day of workshops for SEO, Web Design and Mobile Commerce at IR Focus.  All the sessions seemed to be well attended.  David Workman, Ecommerce Operations Manager from Delta Apparel (one of Beacon’s clients),  presented during the morning about The Building Blocks of Design:  Taking the Basics to a New Level.  There were a lot of great sessions regarding advancements in SEO, setting goals for your redesign, responsive design, how sites can be BOTH beautiful and fast, what to expect in terms of cost and of course, live design and SEO reviews.

We had our booth setup early and ready for the opening of the Exhibit Hall Welcome Reception at 4pm.  It was good to see some of our partners and friends that were also exhibiting, like Nextopia, Optimizely, Windsor Circle, MyBuys, Avalara, Authorize.Net and Conductor.  During the Exhibit, we spoke with many different attendees and the hot topic was definitely analytics and getting the most from your web initiatives – whether it be through more ROI-focused digital marketing, improved website usability, onsite marketing or becoming more efficient with integration to 3rd party and back office systems.

A great list of speakers are on tap today, at IR Focus, from companies like QVC, Wayfair, Zappos, Twitter, Grainger, Google, Newegg, Nicole Miller and Uberflip.

22 06, 2012

Sitemaps and More!

By | 2017-06-16T13:11:25+00:00 June 22nd, 2012|Categories: Beacon News|Tags: , , , |

I only have 4 weeks left for my internship at Beacon Technologies. I am still learning a lot about the process of creating a website. We have decided on a template for the Beacon NetCafe. Richard and I are going to start pushing this website through and have the pilot run before the end of my internship. I look forward to completing this project in the near future.

 

When designing a website, it is important to create a sitemap. I have already learned this fact. You shouldn’t pick or design the website before creating a sitemap. This would be counter-intuitive. Never use a website to create your sitemap. After creating the sitemap and better understanding the needs of the website, we were able to find a template much more effectively. Now that we have the sitemap and the template, our next step is to create a wireframe for the website. A website wireframe is a framework of the website design. I am learning more and more about the process of designing a website. So far, I have been using Paint to complete the wireframe for the Beacon NetCafe website. Using my master Photoshop skills that I don’t really have, I have been copying and pasting images and words to a screenshot of the template. Although anybody can see the boxes from copying and pasting on my wireframe, it will get the job done. I also enjoy messing around with pictures on Paint so this part of the project is turning out to be pretty fun. I will also start to work on a requirement document next week to plan out everything needed for the website. After about 6 weeks of researching and planning, I am actually starting to see how this website is going to turn out. So far, it has been exciting and I can’t wait to have a demo website up and running in the near future. The process has had its ups and downs but I am confident that this website and event will turn out to be great for Beacon Technologies.