Beacon recently launched a redesign of one of our largest sites, burton+BURTON. They are the largest wholesaler of balloon and gift products. burton+BURTON are a long-term client and this is the third major redesign Beacon has been involved with. Their site is a marriage of our two strengths: eCommerce (ASP-based) and Cascade Server content management. Here are some highlights of the new design and functionality:
• The new design split the site into three “subsites” off of the main homepage: About Us, Online Store, and Education
• Involved a complete redesign of every page.
• A rewrite of the product listing page and a new, more modern filtering system (example).
• Numerous search engine improvements to the site, including URL rewrites and dynamically feeding the meta descriptions and titles for each category and product.
• Type-ahead AJAX search for their “Quick Order” form.
• Improved shopping cart experience.
• Ability to add videos to each of the four homepages.
Most everyone here worked on the redesign at some point. MANY THANKS to all who made this happen.