Luke Pajer

How to Export your Google Data Studio Report to PDF

Google Data Studio is a great tool for those who need frequent, consistent and timely reporting, but there is an important feature currently unavailable in Data Studio — “PDF exporting.”  But do not fret, my fellow Google Data Studio users. There is a way to take that multi-page Data Studio report and export it as [...] read more »

Jordan Burleson

Google’s New SERP Layout: How It Affects You

What Happened With The SERPS? Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3. In addition, they are also removing paid ads on the right-hand side of SERPs with the bottom of the [...] read more »

Ashley Agee

How to Track Adwords Sitelink Extensions

Do you use sitelink extensions in your Google Adwords Account? If so, how do you track how they are doing in Google Analytics? Did you know they are not automatically tagged like ads are and therefore in order to see their performance in GA, you have to do a couple things different with them? Here are the [...] read more »

Beacon Buddy

Google AdWords Upgraded URLs: A Quick Guide

In February, Google announced a major change to how landing page URLs will be managed in AdWords. If you manually tag your URLs, listen up! Old Way:             Landing Page URL + Tracking Parameters = Destination URL. Since your tracking code and landing page URL are combined, any change in tracking code sends your ad [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 9

Week 9 was good.  I spent this week really diving into marketing Beacon.  The bulk of what I did this week involved making sure things were up to date or set up correctly.  I ensured that the local listings for Beacon were correct in directories like Google Places, Yahoo! Local, and Bing Local.  Once I [...] read more »

Andrea Cole

Time Saving Features in Adwords Editor: The Copy and Paste

I remember back in the day, stumbling upon a neat little tool called “Adwords Editor“.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a [...] read more »

Beacon Buddy

Tips for Creating an Effective Image Ad Campaign

1)      Consistency with the theme is so important. Make sure that the images, offers, and text content you include on your graphic are highly visible on the destination landing page so that visitors don’t feel lost when they arrive on your site. 2)      Don’t negate the necessity for testing. Things can always improve.  Why not [...] read more »

Beacon Buddy

Google AdWords – Plural versus Singular Keywords

You’re setting up your Google AdWords campaign and adding your keywords.  At some point you may ask yourself, “Does the singular form or plural form of the keyword matter?”. So you go to the Google AdWords traffic estimator and check to see which form gets the most traffic. Let’s check out the keywords “attorney” and [...] read more »

Beacon Buddy

Top Ad Positioning with Google Instant and Close Matches

Is that the search query you were looking for? Google Instant allows you to get to the right content faster because you don’t have to finish typing  in your full search term.  You get instant feedback during your search. Would that cause some search visitors to hit enter and conclude a query before there is [...] read more »