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Beacon Blog

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...]

By | August 21st, 2017|Categories: Digital Marketing|Tags: , , |Comments Off on Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights

Considered by many to be the go-to conference for Higher Ed professionals in enrollment management, marketing and IT, the annual eduWeb Digital Summit was one of the year’s most highly anticipated events. This past August’s conference did not disappoint as over 500 attendees from 15 countries and 42 states converged on Boston for networking, presentations, [...]

By | August 15th, 2017|Categories: Beacon News|Tags: , |Comments Off on eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights

How to fix for Object-Fit Cover for IE

You may notice Object-Fit Cover doesn’t work well for IE or Edge in a responsive aspect. Microsoft is working on a fix for this, so this would help in the meantime. There is a work around for this and you can find all the needed information at the below source. Quick example code reference, below: HTML [...]

By | August 14th, 2017|Categories: Web Development|Tags: , , , , , |Comments Off on How to fix for Object-Fit Cover for IE

Redesign Tips: Make Sure Google Analytics is in Tip-Top Shape!

With your upcoming redesign, you’ll be addressing new priorities and objectives. This will require you to rethink the ways in which you’re tracking various goals and events. You may even need to update to the latest GA tracking code type if you’re not already using it. Google Analytics needs to be addressed from the earliest [...]

By | August 3rd, 2017|Categories: Google Analytics|Tags: , , |Comments Off on Redesign Tips: Make Sure Google Analytics is in Tip-Top Shape!

Mobile is Booming 2017 Report

As an update to a blog post written in 2011, we can now see just how accurate the report was. Mobile has definitely made its mark with over 50% usage. Click here, to see the original post. Source: Smart Insights  

By | August 2nd, 2017|Categories: Web Development|Tags: , , |Comments Off on Mobile is Booming 2017 Report

SEO & Your Redesign: Don’t Be a Flintsone

If you’re reading this article on your desktop monitor, guess what. You’re a dinosaur, my friend. More than likely, there are far more people reading this article on hand held devices. Particularly those between the ages of 18 and 29*. But, since there are still holdouts like yourself, any website needs to account for this [...]

By | July 26th, 2017|Categories: SEO|Tags: , |Comments Off on SEO & Your Redesign: Don’t Be a Flintsone
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