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Beacon Blog

Surveys: Get the Right Input for your Redesign

The success of your redesign depends upon how thoroughly you understand your audience.  Your results are only as good as your preliminary research. Before you begin, ask the experts – the end users. Getting the right input may be the most important part of the redesign process. Know Your User(s) Many organizations have several audiences. [...]

By | November 9th, 2017|Categories: Higher Education, Web Development|Tags: , |Comments Off on Surveys: Get the Right Input for your Redesign

Effectively Market Your School with Social Media

There are prospective students in virtually every age group. Each has unique needs and wants. This should be reflected in your social media content strategy and PPC advertising. Your message needs to be specific to be effective. For the sake of discussion, we’ll break this down into three main groups or demographics. There are those [...]

By | October 26th, 2017|Categories: Digital Marketing|Tags: , |Comments Off on Effectively Market Your School with Social Media

Love Quiz: Fall In Love with Your Website Again

You have genuine feelings for your website, but you’re not entirely sure you’d call it love. Or, maybe your digital relationship has been less than fulfilling and you’re starting to wonder… is this a relationship worth saving? Take this quiz to find out if it's time to get more serious about a website redesign. Question [...]

By | October 18th, 2017|Categories: Web Development|Tags: , |Comments Off on Love Quiz: Fall In Love with Your Website Again

Setting Conversion Goals for your College or University Website

More than likely, you’ve installed the required Google Analytics tracking code on your website. You already peruse the monthly totals for visits, session duration and bounce rate. You have an idea what pages are most popular with visitors. However, unless you’ve set up the right conversion goals, you don’t really know which pages lead to [...]

By | October 10th, 2017|Categories: Digital Marketing, Higher Education|Tags: , , |Comments Off on Setting Conversion Goals for your College or University Website

Creating a Focus Group for Your Higher Ed Redesign – Part 2

Below is part two of “How to Create an Effective Focus Group for Your Higher Ed Redesign”. To read part one, visit here. How to Choose a Focus Group Moderator A moderator is much more than a note taker. You’ll need one of those, too. However, your moderator will be responsible for eliciting the most [...]

By | October 4th, 2017|Categories: Higher Education|Tags: , |Comments Off on Creating a Focus Group for Your Higher Ed Redesign – Part 2

CSS Accordion IE10 Fix

You can create accordions for your site using CSS and the input button method. The only caveat is that if you need to make the accordion row titles clickable in IE10 you have to add the labels method. With these few simple steps below, you will have clickable accordion row titles that also works [...]

By | September 26th, 2017|Categories: Web Development|Tags: , , , , , |Comments Off on CSS Accordion IE10 Fix
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