Beacon Blog
Higher Ed Recruitment 101
Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite. It's not quite sweater weather in much of the continental U.S., but, it's certainly getting easier to keep your shirt perspiration-free… save for those Saturday tailgates, of course. For higher ed marketers, with the [...]
Output HTML Syntax Characters from RSS Feeds to Preview Correctly for Cascade
This applies to Cascade Velocity formats. If you’ve ever had to pull in content through an external feed that has rich HTML, this piece of code may help you. Sometimes you may see HTML tags or code output into the content of the page. Such as, <Content goes here.>. This code will take the [...]
Changing the Game for Gen Z in the Age of Tech
As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it's able to do so depends on how appealing your site is to your target audience – high school juniors and seniors. In order to draw in qualified prospects, you [...]
Taking Your Higher Ed Site International
The U.S. is home to the largest population of international students in the world. And, up until recently, the number of new international students arriving on U.S. college campuses each year has been climbing higher. However, it appears that the trend might be over. According to the 2017 Open Doors report from the Institute [...]
Getting Your Freshman Class On Campus
From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever. But, that reality is backed up by data. A 2017 study noted that 35% of college freshmen apply to seven or more schools. That percentage more [...]
Students Are Ripe Pickings for Web Content
Have you ever seen the movie Big? Definitely one of Tom Hanks' best. If you don't recall, it's the one where he plays a 12 year-old boy – Josh Baskin – who makes a wish to be "big" and wakes up in the body of a 30 year-old man the next morning. Before he [...]