Beacon Blog
What to Expect When Expecting a Website
Is your institution thinking about a redesign? Perhaps it is time for a new look and feel, or maybe you are trying to attract more prospective students. With a busy academic schedule, it can seem daunting to tackle a redesign. However, with some planning and a little help from Beacon your redesign can become [...]
Did Your Mother Dress Your Website?
For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It's not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it's the first interaction between a prospective [...]
Font Awesome 5 Custom CSS Icon Style Requirement
This is just a quick helpful how to tip for Font Awesome 5 custom CSS icon fonts. When adding your own custom styling to the fonts, be sure to add a font-weight: 900 style. This will allow the icon to properly show on the page. Otherwise, you may get an empty icon placeholder in [...]
Attracting Prospects: 7 Traffic Metrics for Higher Ed Sites
Editorial Note: Please enjoy this guest blog post from our partners at OmniUpdate. If you’re a marketing professional in the field of higher education, you already know how important your institution’s website is in terms of attracting prospective students. This audience is an important, if not the most important, segment of your website’s traffic. [...]
Drive Recruitment with Campus Virtual Tours
Is there a better way to approach campus visits in the information age? Campus tours are an excellent way to showcase your campus to prospective students. In fact, as you're reading this, admissions offices across the country are in the midst of preparations for a very busy campus visit season. From an admissions perspective, [...]
Get More Students On Campus with Tailored Homepage Content
Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities. A successful spring campus visit season is a result of much hard work, coordination and [...]