Zedric Myers

How to Setup a Video Loop or Video Teaser for Desktop and Mobile Devices

If you need to have a video loop or video teaser on your web site, there is an easy solution. It’s done with the HTML5 video tag. In this case it would be a simple looping video with sound muted. This can help give the site some extra depth or visual appeal. This method works well for [...] read more »

Mark Dirks

Wake Forest MSBA & Beacon – A Successful First Year

Final exams for our Wake Forest MSBA students ended Wed. What a great opportunity. Posed with the question on how to improve the mobile marketing strategy for one of our top clients, the graduate students had to dig into our client’s live dataset in Google Analytics, produce a compelling executive level report and deliver a [...] read more »

Mark Dirks

WFU Selects Beacon to Teach Graduate Level Analytics Course

Last year, when I discovered that Wake Forest’s Business School was starting a Master’s Program in Business Analytics (MSBA), I had to see how I could help. After all, it’s my alma mater AND analytics – two of my favorite things! So I was thrilled when our many discussions and planning sessions led to Wake [...] read more »

Zedric Myers

Prevent Scrolling Behind a Fixed Overlay and Maintain Scroll Position on Mobile Devices

This is a great piece of code if you need to have an overlay on a mobile device and do not want the background to scroll when you have to interact with the overlay. The below is an example of the javascript. You can change the ‘getElementById’ name to fit with your overlay ID name [...] read more »

Gus Kroustalis

Google Analytics Event Tracking Tutorial

Google Analytics, with its out-of-the-box tracking features, provides meaningful data about your website visitors and their activity. However, you are still required to configure goal conversion points, in order to track the overall success of your website. So, now you know where a user comes from, what pages they visit, and how many eventually reach [...] read more »

Beacon News

New Arrival! See the Birth…

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for [...] read more »

Gus Kroustalis

Using Google Analytics to Identify Prospective Students with Custom Dimensions

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO management services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate [...] read more »

Zedric Myers

jQuery Social Stream Plugin

Adding Social Streaming to your site is a great way to get more traffic and provide engaging social feed updates directly to your users in one area. If you would like to add social stream to your site, jQuery Social Stream is a great and cost efficient plugin. This is designed with a developer in [...] read more »

Mark Dirks

The 12 Days of Christmas (Beacon Style)

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy!