Beacon Blog
Visual Storytelling: Designing an Effective Homepage
Brands are big in our society. Wherever we go – out to dinner, to a concert, for a cup of coffee with a friend – we see branding. In addition to communicating (sometimes) complex ideas, branding is also used as an identifying element. It’s how we know that the store we’re walking in to is [...]
Content Strategy: Do You Have a Plan Ready?
Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you'll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy. It's not just higher ed. A number of content [...]
Higher Ed Branding & Digital Marketing Strategy
What's the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics -- in the form of football and basketball games, or the other collegiate sports across the nation's campuses. But higher ed institutions don’t just compete on the gridiron and [...]
A Birthday Wish. Let’s Make It Come True.
Special Message from Beacon CEO, Mark Dirks As I blow out the candles on 57 years today, I have a bigger-than-normal wish. Over these years, I’ve had the great fortune of becoming friends and business partners with many, many people. One of my character traits (or flaws) is to constantly push forward with new [...]
Testing for Accessibility
Accessibility is a big deal in the world of internet marketing. After all, what good does a large investment in your most prominent digital marketing channel do if no one can see the information you want them to have or the products you want them to buy? In today's digital marketplace, it's no longer [...]
Your Game Plan for Device & Browser Testing
We expect a newly designed or re-designed website to look good, be easy to use and deliver the information visitors expect. Baked into all those expectations are the assumption of basic functionality - that all the elements load and display quickly and properly, navigation menus and links actually take you where intended, and content is [...]