Beacon Blog
Drive Recruitment with Campus Virtual Tours
Is there a better way to approach campus visits in the information age? Campus tours are an excellent way to showcase your campus to prospective students. In fact, as you're reading this, admissions offices across the country are in the midst of preparations for a very busy campus visit season. From an admissions perspective, [...]
Get More Students On Campus with Tailored Homepage Content
Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities. A successful spring campus visit season is a result of much hard work, coordination and [...]
SEO Spring Cleaning: Making Room for Fresh Content
It's all happening. Birds are chirping. The first flowers are gingerly poking through the soil. Trees are sprouting buds and proudly displaying their early signs of new life. Spring is in the air. And the warming weather – a welcomed respite from Old Man Winter – could not have come soon enough. This season [...]
Spring Cleaning the PPC Way
It sure feels like those dazzling days of spring are just around the corner. More daylight and warmer temperatures are starting to tease nature back to life from the slumber of winter. It's hard to ignore all the energy and buzz in the air. This time of year is all about renewal and fresh [...]
5 Ways to Fall in Love with Your Site All Over Again
Sometimes it's hard to appreciate the routine things we use every day. Tools, possessions and even people we see on a daily basis tend to get less and less of our full attention. That may be one of the reasons why Valentine's Day is such a big celebration every February. It's a great reminder [...]
10 Things They Hate About Your Higher Ed Site
Happy Valentine's Day from all of us at Beacon! Many of us relish this day as an opportunity to express and share our appreciation with our partners and loved ones. We hope today is all about love for you, too. But not all of us have that special someone to cuddle up beside this [...]