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Beacon Blog

Drive Recruitment with Campus Virtual Tours

Is there a better way to approach campus visits in the information age? Campus tours are an excellent way to showcase your campus to prospective students. In fact, as you're reading this, admissions offices across the country are in the midst of preparations for a very busy campus visit season. From an admissions perspective, [...]

By | April 16th, 2019|Categories: Digital Marketing, Higher Education, Creative Design|Tags: , , |Comments Off on Drive Recruitment with Campus Virtual Tours

Get More Students On Campus with Tailored Homepage Content

Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities. A successful spring campus visit season is a result of much hard work, coordination and [...]

By | April 4th, 2019|Categories: Google Analytics, Higher Education, Creative Design|Tags: , , , , |Comments Off on Get More Students On Campus with Tailored Homepage Content

Spring Cleaning the PPC Way

It sure feels like those dazzling days of spring are just around the corner. More daylight and warmer temperatures are starting to tease nature back to life from the slumber of winter. It's hard to ignore all the energy and buzz in the air. This time of year is all about renewal and fresh [...]

By | March 13th, 2019|Categories: Web Development|Tags: , , , , |Comments Off on Spring Cleaning the PPC Way

5 Ways to Fall in Love with Your Site All Over Again

Sometimes it's hard to appreciate the routine things we use every day. Tools, possessions and even people we see on a daily basis tend to get less and less of our full attention. That may be one of the reasons why Valentine's Day is such a big celebration every February. It's a great reminder [...]

By | February 21st, 2019|Categories: Web Development|Comments Off on 5 Ways to Fall in Love with Your Site All Over Again

10 Things They Hate About Your Higher Ed Site

Happy Valentine's Day from all of us at Beacon! Many of us relish this day as an opportunity to express and share our appreciation with our partners and loved ones. We hope today is all about love for you, too. But not all of us have that special someone to cuddle up beside this [...]

By | February 14th, 2019|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on 10 Things They Hate About Your Higher Ed Site
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