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Beacon Blog

Sean Connery’s 5 Design Elements That Make Sites Look Outdated

How do you know when your website looks outdated and needs a refresh? When your engagement metrics slide, that’s a pretty good indicator. Sometimes, it’s even more obvious than that. Such is the case with the website of a well-known celebrity. It’s the perfect example of a digital public face in dire need of cosmetic [...]

By | November 29th, 2017|Categories: Creative Design|Tags: |Comments Off on Sean Connery’s 5 Design Elements That Make Sites Look Outdated

How To Remove Aria-Described By if Dots are Disabled in Slick Slider

Need to remove the aria-described by tag if no control dots are needed? Try this: This allows Slick Slider to pass accessibility testing. Change “.slide-title” to your respective class name. $('.slide-title').each(function () {    var $slide = $(this).parent();        if ($slide.attr('aria-describedby') != undefined) { // ignore extra/cloned slides        $(this).attr('id', $slide.attr('aria-describedby'));    }}); Sources: https://github.com/kenwheeler/slick/issues/2020

By | November 16th, 2017|Categories: Web Development|Tags: , , |Comments Off on How To Remove Aria-Described By if Dots are Disabled in Slick Slider

These Digital Marketing Tips Can Jump-Start your School’s Enrollment

In a recent survey, 51% of those between the ages of 18 and 29 said they could not imagine living without a smartphone. In a separate survey, 78% or high school students said that websites influence their perception of a school. This accentuates the changing landscape and hints toward the future of marketing in the [...]

By | November 15th, 2017|Categories: Digital Marketing, Higher Education|Tags: , , , |Comments Off on These Digital Marketing Tips Can Jump-Start your School’s Enrollment

Surveys: Get the Right Input for your Redesign

The success of your redesign depends upon how thoroughly you understand your audience.  Your results are only as good as your preliminary research. Before you begin, ask the experts – the end users. Getting the right input may be the most important part of the redesign process. Know Your User(s) Many organizations have several audiences. [...]

By | November 9th, 2017|Categories: Higher Education, Web Development|Tags: , |Comments Off on Surveys: Get the Right Input for your Redesign

Effectively Market Your School with Social Media

There are prospective students in virtually every age group. Each has unique needs and wants. This should be reflected in your social media content strategy and PPC advertising. Your message needs to be specific to be effective. For the sake of discussion, we’ll break this down into three main groups or demographics. There are those [...]

By | October 26th, 2017|Categories: Digital Marketing|Tags: , |Comments Off on Effectively Market Your School with Social Media

Love Quiz: Fall In Love with Your Website Again

You have genuine feelings for your website, but you’re not entirely sure you’d call it love. Or, maybe your digital relationship has been less than fulfilling and you’re starting to wonder… is this a relationship worth saving? Take this quiz to find out if it's time to get more serious about a website redesign. Question [...]

By | October 18th, 2017|Categories: Web Development|Tags: , |Comments Off on Love Quiz: Fall In Love with Your Website Again
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