Beacon Blog
Top 20 Digital Marketing Trends for 2020 – Part II
In our last post, we discussed nine marketing trends that are expected to impact SEO (search engine optimization), Paid Search advertising and user behavior analysis in 2020 and beyond. These digital marketing specialties concern themselves with how users access and interact with online content. But, before you can hope to attract anyone to your site, you [...]
Top 20 Digital Marketing Trends for 2020 (Part I)
Everybody likes predictions. What's not to like? It can be very helpful to have someone tell you what to expect or look forward to as you face your day, week, month or year. That's why the horoscope is still, to this day, one of the most popular columns in any newspaper. It's all right [...]
Beacon’s Favorite Web Design Projects of 2019
Well, it's almost here... 2020, the new year, the start of a new decade (depending on whom you ask). And that means we've nearly made it through another memorable 12 months. For us, at Beacon, 2019 was filled with lots of great projects, conversations, innovations and new beginnings. We've welcomed in talented new staff [...]
Inclusive Holiday Marketing: How to Appeal to Today’s Culturally Diverse Generation of Students
With Thanksgiving almost upon us, many marketers are in full bore prep mode for Christmas season. We don't need to, but we'll warn you anyway... we are about to enter maximum Christmas saturation. While today you may notice some introductory hints of the holiday at your favorite retailers, before long, those hints will turn into [...]
Be Thankful for Your Paid Search Team
Welcome to the holiday season, everyone. Wait, what? It's barely past October. We're still working through our Halloween candy stash, you might be thinking. It's still pushing 70 degrees on the East Coast on many days. This may all be true. Yet, that hasn't stopped brick-and-mortar retailers from already decking out their stores with [...]
Trick or Treat: A Spooktacular Guide to Good Content
There is so much marketing information out there these days. Blogs, websites, articles, white papers, podcasts, videos... many of them developed and deployed to convince you to part with your hard-earned money on just the right products. Indeed, content marketing is all the rage. But not all content is created equal. In fact, there [...]