Ecommerce

Logan Ray

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Beacon Buddy

Display different product prices in AspDotNetStorefront

Recently one of our AspDotNetStorefront clients asked me to come up with a way to modify the display of his products that vary by price.  One of the things I really like about AspDotNetStorefront is that there are often “hidden gems” or functionality that you might not use one day, but come up with a way [...] read more »

Beacon Buddy

Super quick Aspdotnetstorefront site setup

There are literally thousands of settings that you can configure for a new AspDotNetStorefront site, but here is a set of instructions that we use to quickly set up a very basic non-eCommerce (catalog only) site in Version 8 of AspDotNetStorefront: Follow manual instructions to do a base install: Installation Guide Skin/Template set-up Review the available [...] read more »

John Wallwork

Notes from the field.

I attended a Webinar hosted by Vortx recently and had a chance to learn a few things that can affect conversions of shoppers. 1. 75% of shoppers use the search box to find products. They pointed out that the top 10 e-tailers all have the same style search box: a long narrow search box prominently [...] read more »