Social Media

Jordan Lowry

How to Craft a Social Media Content Strategy

  It is true that social media can be beneficial to a business, but it can also cause a migraine at the same time. If not implemented properly it can damage your business’ reputation or become a waste of time. Here are some important steps to keep in mind when developing a social media content [...] read more »

Jordan Lowry

How to Get Started with Social Media and Win Followers

How to Get Started with Social Media and Win Followers  Social Media can be a valuable tool to connect with customers and develop brand awareness along with relationships. Unfortunately, it can at times be a difficult and daunting task that can very easily become overwhelming. Thanks to the ever-growing list of social media platforms, it [...] read more »

Jordan Burleson

A Man Wrote Content To Get Clicks…What Google Did Next Will Blow Your Mind

I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even [...] read more »

Ashley Agee

The Importance of Social Media. Your Questions, Get Answered!

Is your company using Social Media? If not, this post is for you! Here at Beacon, we encounter many new clients who aren’t on Social Media and really don’t understand the importance of it. Since we hear the same questions over and over, I decided to pair up with Liz aka Beacon’s Social Media Guru [...] read more »

Beacon Buddy

Embedding the New YouTube Subscribe Button on Your Website

This week YouTube released an embeddable subscribe button for your website. This neat little shortcut allows users to subscribe to your YouTube channel in just one click. Follow along for a quick How-To on adding this button to your website. Visit the YouTube Developers Page to begin creating your button. 1. Choose your button style. [...] read more »

Beacon Buddy

Social Media Best Practices

Now that we have been practicing for some time, we are aware of good (and, bad) ways to employ social media. Opinions will vary about the “best of the best”. That is the beauty of the web, it always changes. From a book summary I read on social media, here are some of the best [...] read more »

Ashley Agee

Demographics for Social Media Sites like Facebook and Twitter

Here”s an interesting Infograph I came across and wanted to share! What do you think of these stats? Is it what you thought or are they completely opposite of what you were thinking? (Infograph Courtesy of: )

Ashley Agee

How to find Your Images on Pinterest

Ever wonder how to find out what images have been “pinned” from your website onto Pinterest? Well I’ve got just what you need.  I’m going to use a well known Furniture company called Bassett Furniture for my example. Here is the url you need and for it to work for your site just replace bassettfurniture.com [...] read more »

Beacon Buddy

Beacon Technologies Through the Eyes of an Intern – Week 8

Eight weeks down, two more to go.  The past two months have really gone by quickly.  I spent some time today reflecting back and what all I have done and learned so far here at Beacon.  I’ve learned a lot, but I realize that there is still a lot I don’t know.  Since this week [...] read more »

Beacon Buddy

Mobile Apps vs. Web

A new study shows that consumers are now spending more time on mobile apps than on the web. I guess it was only a matter of time ….. and content. http://mashable.com/2011/06/20/app-use-overtakes-web-use/