SEO

Logan Ray

SEO & Your Redesign: Don’t Be a Flintsone

If you’re reading this article on your desktop monitor, guess what. You’re a dinosaur, my friend. More than likely, there are far more people reading this article on hand held devices. Particularly those between the ages of 18 and 29*. But, since there are still holdouts like yourself, any website needs to account for this [...] read more »

Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO management services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate [...] read more »

Jordan Lowry

How to Zero In On The Consumer Purchase Funnel

Search Engine Optimization is tricky and to make it harder consumers are constantly in various stages of the buying process. Fortunately, we can craft content to appeal to searchers at various stages of the customer buying cycle. By digging into the consumer journey and considering searcher intent within the funnel we can tailor our content [...] read more »

Logan Ray

Here’s How to Use Google Analytics to Improve Your Search Results Appearance

It’s not everyday that the SEO world catches a break from Google, but they’ve recently connected two of their greatest resources for us. You may have noticed a new tool in the  Acquisition section of your Google Analytics reporting – the Search Console Beta. This report closes the gap between Search Console and Google Analytics, [...] read more »

Logan Ray

Google’s Latest Algorithm Update: Bacon

The sizzling algorithm update you probably haven’t heard about: Bacon. It’s no secret that Google releases dozens or hundreds of updates to their ranking algorithm every year. Of course, some of these updates have a larger impact on search results than others, you may be familiar with the Panda or Penguin updates, which targeted content [...] read more »

Jordan Lowry

How to Identify Stolen Content and Take Action!

Imagine that you and your staff have spent countless hours creating engaging content for your website, only to discover that much of it has been stolen and repurposed by others – without your consent. The appearance of duplicate content could adversely affect your website search rankings, making it more difficult for prospective students, alumni and [...] read more »

Beacon Buddy

RankBrain in 2016

Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »

Logan Ray

How-To: Robots.txt Disaster Prevention

It’s any SEO‘s worst nightmare. The Production robots file got overwritten with the Test version. Now all your pages have been ‘disallowed’ and are dropping out of the index. And to make it worse, you didn’t notice it immediately, because how would you? Wouldn’t it be great if you could prevent robots.txt file disasters? Or [...] read more »

Richard Rossi

Google and Its Book Scanning Initiative – Trick or Treat?

This Halloween, Google has toilet papered your entire yard and the US Second Circuit Court of Appeals just rang the doorbell, left a flaming bag of you-know what on your doorstep and ran like a bat outta’ Hell. Who are you? You’re an author with a career worth of product, mostly published offline through traditional [...] read more »

Logan Ray

How to Properly Handle Pagination for SEO [Free Tool Included]

Let’s start out by defining what I mean by ‘pagination’. This mostly applies to ecommerce sites where there are multiple pages of products in a given category, but it can occasionally be seen on lead-gen sites as well. Here’s an example of what this might look like: http://www.freakerusa.com/collections/all http://www.freakerusa.com/collections/all?page=1 http://www.freakerusa.com/collections/all?page=2 http://www.freakerusa.com/collections/all?page=3 http://www.freakerusa.com/collections/all?page=4 (pages 3 & [...] read more »