Jordan Burleson

How To Create Remarketing Campaigns That Work

Whether you’re looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy. Remarketing lets you show ads to people who’ve visited your website before or who have interacted with your site using their email. When people leave your website without taking [...] read more »

Jordan Burleson

How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords

Expanded Text Ads Are Available Now The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices. Because of this Google and Google AdWords have rolled out both responsive ads and expanded text ads across their advertising platform. Earlier in [...] read more »

Jordan Burleson

Google’s New SERP Layout: How It Affects You

What Happened With The SERPS? Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3. In addition, they are also removing paid ads on the right-hand side of SERPs with the bottom of the [...] read more »

Beacon Buddy

Why You Need Bing Paid Search Marketing

Google may be king of the mountain for paid search marketing; but Bing is building it’s empire to challenge Google. Have you considered advertising on Bing Ads? If you haven’t, you should. According to comScore, Bing’s desktop search market share is over 20%, or one in five searches. In addition to this benchmark, currently Bing’s [...] read more »

Beacon Buddy

Google AdWords Upgraded URLs: A Quick Guide

In February, Google announced a major change to how landing page URLs will be managed in AdWords. If you manually tag your URLs, listen up! Old Way:             Landing Page URL + Tracking Parameters = Destination URL. Since your tracking code and landing page URL are combined, any change in tracking code sends your ad [...] read more »

Beacon Buddy

Do Enhanced Campaigns change the way Quality Scores are calculated?

Well, do they?  No. Google defines Quality Score as “an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our [Google's] systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad.” Google [...] read more »

Ashley Agee

New Tool to Analyze PPC Data

I recently came across an article talking about the new Wordstream PPC Grader. Of course my curious self had to go try it out and I’m happy to report this tool offers a lot of insight into your Adwords Campaigns. (Not to bad of a score if I do say so myself) Here is some [...] read more »

Andrea Cole

Time Saving Features in Adwords Editor: The Copy and Paste

I remember back in the day, stumbling upon a neat little tool called “Adwords Editor“.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a [...] read more »

Beacon Buddy

Mobile Display Ads Will Take You Further Than You Think

Is your company currently engaging in paid display ads throughout a content network in Google or MSN?  For most of you, the answer should be yes if you are trying to increase revenue and your brand awareness. How many of you are currently running display ads on mobile devices?  My assumptions is that not many [...] read more »

Beacon Buddy

Affiliate Marketing is the Bee’s Knees!

What are you waiting for?  Stop putting all of your eggs into the traditional PPC baskets of Microsoft and Google and start entering the brave world of Affiliate Marketing Programs. Here are reasons why: 1)      You can easily extend your marketing reach by letting others entice your market. 2)      PPC keeps getting more expensive, and [...] read more »