Digital Marketing

Kent Dickinson

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...] read more »

Logan Ray

SEO & Your Redesign: Don’t Be a Flintsone

If you’re reading this article on your desktop monitor, guess what. You’re a dinosaur, my friend. More than likely, there are far more people reading this article on hand held devices. Particularly those between the ages of 18 and 29*. But, since there are still holdouts like yourself, any website needs to account for this [...] read more »

Luke Pajer

How to Export your Google Data Studio Report to PDF

Google Data Studio is a great tool for those who need frequent, consistent and timely reporting, but there is an important feature currently unavailable in Data Studio — “PDF exporting.”  But do not fret, my fellow Google Data Studio users. There is a way to take that multi-page Data Studio report and export it as [...] read more »

Mark Dirks

WFU Selects Beacon to Teach Graduate Level Analytics Course

Last year, when I discovered that Wake Forest’s Business School was starting a Master’s Program in Business Analytics (MSBA), I had to see how I could help. After all, it’s my alma mater AND analytics – two of my favorite things! So I was thrilled when our many discussions and planning sessions led to Wake [...] read more »

Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO management services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate [...] read more »

Jordan Lowry

How to Zero In On The Consumer Purchase Funnel

Search Engine Optimization is tricky and to make it harder consumers are constantly in various stages of the buying process. Fortunately, we can craft content to appeal to searchers at various stages of the customer buying cycle. By digging into the consumer journey and considering searcher intent within the funnel we can tailor our content [...] read more »

Jordan Burleson

How To Create Remarketing Campaigns That Work

Whether you’re looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy. Remarketing lets you show ads to people who’ve visited your website before or who have interacted with your site using their email. When people leave your website without taking [...] read more »

Jordan Burleson

How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords

Expanded Text Ads Are Available Now The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices. Because of this Google and Google AdWords have rolled out both responsive ads and expanded text ads across their advertising platform. Earlier in [...] read more »

Logan Ray

Here’s How to Use Google Analytics to Improve Your Search Results Appearance

It’s not everyday that the SEO world catches a break from Google, but they’ve recently connected two of their greatest resources for us. You may have noticed a new tool in the  Acquisition section of your Google Analytics reporting – the Search Console Beta. This report closes the gap between Search Console and Google Analytics, [...] read more »

Logan Ray

Google’s Latest Algorithm Update: Bacon

The sizzling algorithm update you probably haven’t heard about: Bacon. It’s no secret that Google releases dozens or hundreds of updates to their ranking algorithm every year. Of course, some of these updates have a larger impact on search results than others, you may be familiar with the Panda or Penguin updates, which targeted content [...] read more »