Case Studies

Logan Ray

Case Study: International Furniture Company Leverages Pinterest to Increase ROI

Generating Web Traffic and Revenue through New Social Bookmarking Platform, Pinterest. Challenge: Along with companies investing in more traditional web marketing activities like SEO, PPC and conversion optimization, Social Media has become a major component to the overall marketing strategy . Beacon Technologies began social media efforts for an International Furniture Retailer in early 2010. As new [...] read more »

Logan Ray

Case Study: Online Retailer Increases Brand Visibility by Utilizing Visually Stunning Info-Graphics

Beacon’s Digital Marketing and Design Departments Pair Up to Boost a Client’s Back Link Profile and Improve Their Social Media Engagement Levels. Challenge: Our client, a healthcare product online retailer, was seeing an erosion of their back link portfolio. They were losing links to their site through attrition as normally is the case with any website. However, they [...] read more »

Logan Ray

Case Study: Online Ecommerce Site Doubles Lead Capture and Conversion Rate

Looking for an Effective Strategy to Capture Leads, An Online Retailer of Niche Products Looks to Beacon to Generate New Business Opportunities. Challenge: Our client, a healthcare product online retailer, was seeing an erosion of their back link portfolio. They were losing links to their site through attrition as normally is the case with any website. However, they were [...] read more »

Logan Ray

Case Study: Furniture Company Increases Engagement Through Conversion Optimization

Multivariate Testing gives catalog request landing page a boost. Challenge:  Landing pages containing conversion points should be tested periodically to make sure they are as efficient as possible. Small things like color, placement, or image size can make a surprisingly large difference in engagement levels and conversion rates. The client wanted to test their catalog [...] read more »

Logan Ray

Case Study: Atypical Tracking Solutions Provide Detailed, Advanced Conversion Metrics

Custom Tracking Options that Provide Data Beyond the Out-of-the-Box Offerings of GA and Other Data Collection Suites. Challenge:  Our client needed more data on assisted conversions created by pay-per-click and other advertising campaigns. They needed to know how many conversions were influenced by these campaigns, not just based on the final visit, which is where Google Analytics attributes the [...] read more »

Logan Ray

Case Study: Medical School Uses Google’s Async Code to Provide Accurate and Flexible Tracking

Updating Website to Asynchronous Tracking Code from Traditional Tracking Code Follows Best Practices, Improves Site Performance, and Allows for Greater Flexibility in Code Installation. Challenge: Client was re-launching website in a new format which offered an opportunity to update the site’s existing traditional Google Analytics snippet to the asynchronous tracking snippet. In addition to staying on the cutting [...] read more »

Logan Ray

Case Study: Technology Firm Uses Phone Tracking to Determine Website ROI

Dynamic Phone Tracking Effectively Correlates Inbound Calls to Website Behavior and Marketing Source. Challenge: Our client wanted to better understand the impact the website was having with respect to inbound calls to its Call Center. The majority of the conversions actually occurred at the Call Center versus online. A better understanding of the source and geographic location of [...] read more »

Logan Ray

Case Study: Custom Contact Forms Convert for National Medical Recruitment Firm

By improving the design of a website’s soft conversion point, Beacon confirmed that first impressions matter. Challenge: A top specialist employment agency required a way to boost its pool of applicants as well as institutions looking to fill open positions. Each job opening posted on the client’s website included a contact link at the bottom of the [...] read more »

Logan Ray

Case Study: International Medical Supply Company Dramatically Improves Organic Visibility

In the Wake of a Google Panda Update, Beacon Guides an Ecommerce Websites to Increased Rankings and Visibility Challenge: Client was facing duplicate content issues in the wake of a Google Panda update because their ecommerce website had many similar products with almost identical content. In this case, it was the near duplicate content that was [...] read more »

Logan Ray

Case Study: By Increasing Email Captures, Retailer Increases Potential Lead Generation

Beacon optimizes the website’s soft conversion rate by developing a custom light box to house their Sweepstakes Challenge: Our client, an international furniture retailer, offered a chance to win their Sweepstakes in exchange for an email address by their site visitors. In order to increase these soft conversions without distracting their visitors, they needed a non-obtrusive [...] read more »