About Logan Ray - Beacon Blog

Logan Ray, Chief Strategist - Digital Optimization
Chief Strategist - Digital Optimization

Logan is a digital marketing strategist with 8 years of experience. He is a recognized SEO expert, a top-rated Moz Community Contributor, leads SEO workshops at conferences, presented SEO tactics and strategy to Wake Forest University graduate students and carries GA certification. Logan earned a BS in Marketing from UNC-Greensboro.

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SEO for Higher Ed: 3 Steps to Increase Enrollment

By Logan Ray | March 20, 2018

Of all the ways to market to prospective students, the most cost efficient may be SEO. Optimizing for organic search doesn’t require the monthly cash outlay that PPC does (although you want to be doing that, too). And improving your ranking in search engines can improve brand recognition and produce actual recruiting leads.

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Mobile-First Indexing & the Rear View Mirror

By Logan Ray | January 15, 2018

Google is all about improving the user experience.  Lately, that means adapting to the changing methods through which users consume online information. In other words, Google will be moving towards mobile-first indexing.

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eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

By Logan Ray | August 12, 2016

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this is great, high-five yourself if you’re doing these things because you’re probably a few steps ahead of your competition. But have you ever segmented by transaction dollar amount?

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