New Features, New Opportunity: Google Offers More Ways to Compete
March 26, 2020A lot has changed about Google’s search results over the last 10 years. A LOT.
About Logan Ray - Beacon Blog
Chief Strategist - Digital Optimization
Logan is a digital marketing strategist with 8 years of experience. He is a recognized SEO expert, a top-rated Moz Community Contributor, leads SEO workshops at conferences, presented SEO tactics and strategy to Wake Forest University graduate students and carries GA certification. Logan earned a BS in Marketing from UNC-Greensboro.
SEO for Higher Ed: 3 Steps to Increase Enrollment
March 20, 2018Of all the ways to market to prospective students, the most cost efficient may be SEO. Optimizing for organic search doesn’t require the monthly cash outlay that PPC does (although you want to be doing that, too). And improving your ranking in search engines can improve brand recognition and produce actual recruiting leads.
Mobile-First Indexing & the Rear View Mirror
January 15, 2018Google is all about improving the user experience. Lately, that means adapting to the changing methods through which users consume online information. In other words, Google will be moving towards mobile-first indexing.
Improve Your Site Search with These SEO Principles
September 13, 2017If you’re not dedicating some effort to improving your internal search, you’re losing business. Improve Your Site Search with These SEO Principles.
SEO & Your Redesign: Don't Be a Flintsone
July 26, 2017When you're looking at a redesign, don't be a dinosaur. Look at these major SEO considerations with an emphasis on today's user and mobile redesign factors.
eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows
August 12, 2016If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this is great, high-five yourself if you’re doing these things because you’re probably a few steps ahead of your competition. But have you ever segmented by transaction dollar amount?
